Mobile Performance Manager

Summary

Join Sporty's dynamic team as a Mobile Performance Manager and drive our app expansion into new markets and channels. You will develop and execute data-driven mobile UA campaigns, focusing on performance and optimization. Responsibilities include managing advertising campaigns across multiple channels, improving app store presence, and analyzing campaign data. You will collaborate with cross-functional teams and build relationships with advertising partners. This role requires a Bachelor's degree in a related field, 3+ years of experience in app-focused marketing campaigns, and in-depth knowledge of performance marketing channels. Sporty's offers various benefits, including quarterly bonuses, flexible working hours, top-of-the-line equipment, and more.

Requirements

• Have a Bachelor's degree in marketing, business, or a related field
• Have proven experience (3+ years) in managing app-focused marketing campaigns on platforms, preferably within the online sports betting or gaming industry
• Demonstrate success in driving UA, conversion for mobile applications through performance marketing channels, delivering measurable business outcomes
• Have in-depth knowledge of performance marketing channels, such as Google Ads, Meta Ads, Apple Search Ads, TikTok ads, Programmatic platforms
• Have a solid understanding of mobile attribution
• Have deep expertise in analytical platforms such as GA4 and AppsFlyer, or similar MMP
• Have experience working with ASO platforms
• Have strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions to optimize campaign performance
• Have excellent project management skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and deliver results in a fast-paced, dynamic environment

Responsibilities

• Manage end-to-end campaign operations, including setup, monitoring, and optimization for maximum ROI, with a focus on effectively running and optimizing campaigns on Google, Meta, TikTok, Apple Search Ads, DSP and other channels
• Optimize UA campaigns to maximize efficiency, continuously improving key performance metrics such as CPA, CPL, CPI, conversion rates, and lifetime value
• Understand iOS attribution and work with SKAdNetwork campaigns setup and optimization
• Work on ASO improvements to align acquisition strategies with app store optimization efforts
• Analyze campaign data to identify trends, insights, and actionable opportunities to improve performance and drive growth, leveraging tools like Google Analytics, AppsFlyer, marketing automation platforms, and other relevant reporting tools
• Collaborate with cross-functional teams, including product, analytics, content, and creative, to deliver impactful results
• Monitor competitors and industry trends to identify growth opportunities
• Provide leadership within your areas of responsibility, fostering a collaborative and results-oriented culture within the performance marketing team
• Build and maintain strong relationships with key advertising partners to drive innovation and identify new growth opportunities

Preferred Qualifications

Have an advanced degree

Benefits

• Quarterly bonuses
• Flexible working hours
• Top-of-the-line equipment
• Referral bonuses
• 28 days paid annual leave
• Annual company retreat
• Highly talented, dependable co-workers in a global, multicultural organisation
• Payment via DEEL, a world class online wallet system
• Our teams are small enough for you to be impactful
• Our business is globally established and successful, offering stability and security to our Team Members