National Account Manager

Summary

Join Vital Farms as a National Account Manager, reporting to the Senior National Account Manager for Albertsons Companies, Inc. You will be a data-driven leader responsible for achieving sales objectives, building relationships with Albertsons divisions, and developing account plans. This role requires extensive CPG experience, specifically with Albertsons, and a deep understanding of the dairy industry. You will collaborate with cross-functional teams and broker agencies, leveraging data to drive sales and promotional strategies. The position is remote, with travel required, and offers competitive pay and benefits, including a generous retirement contribution and annual bonus.

Requirements

• Bachelor’s degree required, MBA preferred
• Minimum of 7+ years of successful CPG experience specific to sales, national account management, category management, or related field
• Headquarter Sales experience directly with Albertsons Companies preferred, divisional experience with Jewel, Southern, Mid-Atlantic, and/or Shaw’s required, ideally within the last 2 years
• This is a remote position. Candidate must be located within a commutable distance to a major metropolitan airport. Preferably located in any major Central metroplex city, preferably Dallas, Chicago, Denver
• 1-2 years broker agency management experience required
• Ability to travel as needed for customer and internal meetings and other company needs ( Approx. 30% of the time)
• Sales experience with extensive involvement working directly with divisional headquarter teams, dairy sales experience preferred
• Integral to have a solid understanding of multiple distribution methods to get to the end customer – direct or distributor network such as KeHE and UNFI
• Expert knowledge of concepts within the sales function and basic knowledge in areas such as supply chain, operations, and marketing
• Category management mindset, with expertise utilizing syndicated data sources (SPINS, Nielsen, IRI) and customer-specific data ( Symphony EYC ) to support fact-based selling
• Excellent organizational and communication skills (written, verbal, and virtual) with high attention to detail
• Ability to prioritize and manage time effectively, while thriving in a remote environment
• Leadership experience, team-oriented and influencing skills to gain alignment, agreement, and commitment both with internal and external stakeholders
• Proficiency in Microsoft Office, including PowerPoint, Excel, Word, and Outlook
• Comprehensive understanding of trade management, promotional planning, and forecasting
• Problem-solving skills and desire to bring creative and thoughtful solutions to the business
• Proven experience that reflects being results-oriented

Responsibilities

• Achieve annual sales objectives, volume goals, market share growth, and profitability through execution of account plans and brand strategies for specific Albertsons divisions
• Work with the Senior NAM to create a long term, thoughtful vision on how to further develop our brand portfolio at each customer accounts
• Act as the main point of contact with customers, managing and addressing daily business needs and requests
• Create fact-based selling stories, leveraging customer specific data, Symphony EYC data, syndicated data sources (SPINs, IRI, Nielsen), internal selling stories, and any other available sales resources to secure new distribution and execute promotional strategies
• Have an enthusiasm for networking and building deep relationships with customers, engaging at different levels within the organization. Leverage top to top meetings where it makes strategic sense
• Partner and work collaboratively with cross-functional teams ( Business Development, Category Management, Trade Management, Marketing, Operations, Customer Service, and Accounting)
• Develop, manage, and partner with broker agency teams, including setting standards, conducting regular business reviews, building and executing sales strategies at each customer
• Utilize knowledge of trade programming within Albertsons and build best in class promotional, shopper and support plans to drive strong velocities and ROI for both Vital Farms and the customer. Be able to analyze effectiveness, identify key learnings, and adjust plans as needed to maximize spend
• Monitor market conditions and competitive activity, assess for opportunities, and provide insights to sales leadership
• Develop a cadence and expectation for insights sharing internally and with customers, including business updates, new item launch analysis, or promo evaluations
• Manage and analyze demand forecasts, promotional/trade management plans, and shopper marketing activities
• Exhibit a collaborative and open mind with peers and leadership on the sales team, while sharing best practices
• Participate in trade shows , customer events, and industry organizations whenever needed

Preferred Qualifications

• Expert understanding of the CPG industry sector and competitive landscape preferred
• Ability to demonstrate confidence, enthusiasm, and a positive attitude in challenging business interactions

Benefits

• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few)
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1
• Annual bonus and equity grant (subject to business results and company approval)
• Free eggs and butter, along with friends and family discounts
• Fun team SWAG that will make you the talk of the town
• Professional development opportunities and an amazing team dedicated to your growth