National Director of Media and Influencer Relations

Summary

Join Indivisible, a nationwide grassroots movement, as the National Director of Media and Influencer Relations. This leadership role requires developing a forward-thinking media strategy to expand Indivisible's reach into emerging platforms like podcasts and TikTok. You will cultivate relationships with influencers and digital journalists, lead the press team, and collaborate across departments to ensure cohesive media efforts. The ideal candidate possesses at least 7 years of experience in media relations and digital communications, with a proven ability to secure high-impact coverage. A deep understanding of the evolving media landscape and strong leadership skills are essential. This position offers a competitive salary.

Requirements

• At least 7 years of experience in media relations, public relations, and digital communications, with a strong focus on emerging media platforms
• Demonstrated success in building relationships with podcasters, influencers, and digital-first media outlets
• Proven ability to secure high-impact coverage and translate complex issues into compelling narratives
• Experience managing high-performing teams and fostering alignment across diverse functions
• Strong interpersonal skills, with a demonstrated ability to build trust and maintain relationships internally and externally
• Deep knowledge of the changing media landscape, including trends in influencer marketing, podcast growth, and digital journalism
• Familiarity with tools for content amplification, analytics, and media engagement
• Exceptional written and verbal communication skills, with a flair for crafting engaging, impactful pitches and content
• A creative, solutions-oriented mindset, with the ability to experiment and adapt in a fast-paced environment
• Passion for Indivisible’s mission and a commitment to advancing progressive values

Responsibilities

• Develop a forward-thinking media strategy that expands Indivisible’s reach into emerging media outlets and platforms, such as podcasts, TikTok, YouTube, Substack, and non-traditional news sources
• Identify and prioritize audiences who are underserved by traditional media coverage but are critical to advancing progressive values, such as young voters, multicultural communities, and politically disengaged populations
• Serve as a key thought leader in the organization, bringing insights on media trends and crafting strategies to adapt to the shifting landscape
• Cultivate relationships with influential podcasters, YouTube hosts, TikTok creators, and digital journalists to amplify Indivisible’s voice
• Partner with content creators and influencers to co-develop campaigns, share stories, and build connections with their audiences
• Establish Indivisible as a trusted source for political commentary, activism tips, and progressive stories in emerging media spaces
• Partner with the digital mobilization team to ensure that press and influencer outreach aligns with social media strategies and online campaigns
• Work closely with the grassroots organizing team to elevate local leaders and stories, connecting them with new media opportunities
• Collaborate with traditional press staff to ensure cohesive messaging across legacy and emerging platforms
• Oversee the creation of tailored media pitches, press kits, and story packages that are optimized for non-traditional outlets
• Experiment with new storytelling formats, such as short-form videos, live streams, and collaborative social campaigns
• Develop influencer engagement strategies that go beyond simple promotion, fostering long-term partnerships and authentic advocacy
• Stay ahead of emerging trends, tools, and platforms, continuously refining Indivisible’s media strategy to remain relevant and effective
• Use analytics and media performance data to measure impact, refine strategies, and communicate successes to the leadership team

Preferred Qualifications

• Experience working in advocacy, nonprofit, or campaign environments
• Knowledge of political or policy issues relevant to Indivisible’s work
• Expertise in short-form video platforms, influencer collaborations, or other innovative outreach methods

Benefits

$122,000 - $188,430 a year