Omni-Channel Marketing Manager

Summary

Join Honor, a leading home care network, as their Omnichannel Marketing Manager. You will be a key partner to the Home Instead franchise network, developing and executing digital strategies to boost customer acquisition, improve client experiences, and enhance marketing performance. This role involves optimizing omnichannel campaigns across various platforms, providing direct support to franchise owners, and managing incoming digital marketing requests. You will also establish efficient processes, develop training programs, and collaborate with cross-functional teams. The ideal candidate possesses strong strategic thinking, operational expertise, and a deep understanding of omnichannel marketing. This position offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in digital marketing, marketing operations, or omnichannel campaign management
• Strong understanding of digital marketing tactics, including SEO/SEM, social media, email marketing, paid media, and CRM systems
• Ability to use data and analytics to communicate omnichannel performance
• Excellent project management skills, with the ability to manage multiple requests and priorities simultaneously
• Strong communication and relationship-building skills, with experience in client or stakeholder support
• Proficiency with marketing tools such as Google Analytics, CRM platforms, and marketing automation software

Responsibilities

• Provide digital marketing strategies to improve lead generation, client engagement, and retention across franchise offices
• Consult with franchise owners to develop personalized omnichannel campaigns, including website optimization, social media, search engine marketing (SEM), email marketing, and more
• Analyze and optimize customer touchpoints to improve the overall client experience across all channels
• Collaborate with cross-functional teams, including performance marketing, sales, design, and content to execute customer experience tactics that improve business outcomes and customer experience
• Develop retention initiatives and segmentation strategies to increase client loyalty and engagement
• Report on key metrics and trends to support performance insights to support ongoing business initiatives
• Serve as the primary contact for franchise digital marketing requests and needs
• Prioritize and manage all incoming marketing support inquiries, ensuring timely and effective resolution
• Identify trends in franchise inquiries to proactively develop resources and solutions
• Design and implement seamless marketing strategies across multiple channels to ensure a unified brand experience
• Leverage tools like CRM, marketing automation, and data platforms to track and deliver personalized marketing messages
• Develop and execute campaigns focused on client retention, reducing churn, and increasing lifetime value (LTV)
• Implement client feedback mechanisms to gather insights for continuous improvement
• Develop, document, and implement standard operating procedures (SOPs) to streamline the intake and resolution of franchise requests
• Collaborate with cross-functional teams, including marketing support and IT, to ensure franchise owners receive consistent and quality assistance
• Lead training sessions for marketing support, franchise support, and IT teams to enhance their ability to handle digital marketing-related questions
• Create educational materials and training guides to support ongoing professional development

Preferred Qualifications

• Experience working with or supporting a franchise or multi-location business model preferred
• Experience developing SOPs and leading team training initiatives is a plus

Benefits

• Equity
• 401K with up to a 4% match
• Medical, dental and vision coverage including zero cost plans for employees
• Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option
• Generous time off program
• Mental health benefits
• Wellness program
• Discount program
• Remote work