Account-Based Marketing Manager

Summary

Join toogeza, a Ukrainian recruiting company, as an Account-Based Marketing Manager for The Playa, a company helping iGaming platforms boost engagement and revenue. You will drive and execute ABM strategies for their B2B SaaS platform. This role requires strategic planning and hands-on execution of multi-channel campaigns, leveraging tools like HubSpot, Marketo, or Salesforce. Success hinges on strong analytical skills, proven ABM experience, and excellent content creation abilities. The ideal candidate will collaborate closely with sales and other teams to ensure alignment with business goals and deliver measurable results. The company will review applications within 5 working days.

Requirements

• 3+ years of B2B marketing experience, with 2+ years in ABM
• Proven experience in both designing and executing ABM campaigns
• Excellent copywriting and content creation skills, with the ability to craft personalized messaging for high-level decision-makers
• Demonstrated ability to write compelling B2B content
• Strong data analysis and reporting skills
• Deep understanding of B2B buying cycles and enterprise sales processes
• Experience with LinkedIn Sales Navigator and LinkedIn Ads
• Strong analytical skills and experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo)

Responsibilities

• Set lead gen objectives and success metrics
• Design comprehensive ABM strategy and build annual/quarterly ABM roadmap
• Develop account selection criteria/segmentation and scoring models
• Identify and prioritize target accounts using data analytics
• Conduct in-depth research/analysis on target accounts to understand their challenges, needs, and pain points, ensuring marketing efforts are relevant and impactful
• Build comprehensive account intelligence profiles to inform targeting and personalization strategies
• Develop and execute multi-channel ABM media campaigns and use LinkedIn as a key platform to engage and convert decision-makers
• Manage and drive content creation to serve omni-channel strategy (website, emails, case studies, webinars, and social media platforms)
• Coordinate cross-functional teams to deliver integrated ABM programs
• Monitor and report on ABM campaign metrics, ROI, and pipeline impact
• Handle day-to-day campaign operations and troubleshooting
• Work closely with Sales, SDRs, Customer Success, and Product teams to ensure marketing efforts align with business goals and deliver measurable results
• CRM & Marketing Automation: utilize tools such as HubSpot, Marketo, or Salesforce to track and nurture leads. Ensure a seamless handoff between marketing and sales teams

Preferred Qualifications

Experience in iGaming is a plus