Paid Ads Specialist

Summary

Join NALA, a company building payments for the Next Billion, as a Paid Ads Specialist – Search. You will scale performance marketing across Google Ads and related platforms, managing search campaigns, optimizing budget allocation, and running experiments. This hands-on role offers growing ownership and opportunities to expand your responsibilities. You will be responsible for managing paid search campaigns across multiple markets, using data to drive decisions, and acquiring high-value users. Success involves mastering details like responsive search ad variations, automation scripts, and negative keyword lists. You will have the opportunity to quickly grow your impact and take on larger strategic challenges.

Requirements

• 3–4+ years hands-on experience managing Paid Search campaigns in Google Ads, ideally for mobile/app-first B2C products
• Proven track record managing budgets of £50k+ per month, with direct responsibility for optimising against performance metrics (CPA, ROAS, CTR)
• Experience running campaigns across multiple geographies, tailoring creative and keyword strategies to local markets
• Familiar with automation tools and able to implement or maintain basic Google Ads Scripts
• Strong analytical skills—you can interpret performance data and translate it into clear insights and next steps
• Experience contributing to A/B tests or growth experiments, ideally including landing page variants or funnel optimisations
• Comfortable using tools like Looker Studio, Adjust, Google Sheets, and similar for reporting and analysis
• Enthusiastic, self-motivated, and eager to learn—able to operate with light supervision in a fast-paced team

Responsibilities

• Manage day-to-day operations across Paid Search (primarily Google Ads), including campaign builds, creative testing, optimisations, and budget pacing
• Continuously test and refine campaigns to improve key metrics like CPA and ROAS, with an eye on both efficiency and volume
• Monitor campaign performance and trends, delivering clear weekly reports and recommendations to the Paid Ads Lead and Growth team
• Leverage Google Ads Scripts and platform automations to streamline workflows, catch anomalies, and reduce manual effort
• Assist in cross-functional projects (e.g., landing page testing, attribution improvements) in partnership with Product, Design, and Data teams
• Support budgeting, forecasting, and performance analysis across countries and user segments
• Contribute to idea generation for new experiments, keyword expansion, audience strategies, and campaign structures

Preferred Qualifications

• Fully onboarded into NALA’s paid search and attribution stack (Google Ads, Adjust, Looker Studio, etc.)
• Completed an audit of active search campaigns, providing clear recommendations for optimisation
• Launched at least two structured A/B tests (e.g., ad copy, bidding strategies, audience segments)
• Delivered weekly performance reporting with actionable insight to the Paid Ads Lead and Growth team
• Begun implementing basic Google Ads Scripts or automation rules to streamline daily management
• Independently manage and optimise all Paid Search campaigns, including geo-specific budget allocation
• Deliver consistent improvements in CPA, ROAS, and CTR through testing and iteration
• Run or support cross-functional tests (e.g., landing page variants, attribution tests) in collaboration with Product and Data
• Build or contribute to a search channel reporting framework, enabling clean tracking of spend, pacing, and performance
• Proactively identify new growth opportunities—keywords, markets, or automation plays—with growing autonomy

Benefits

• 27 Days Off + UK Bank Holidays – We know rest matters
• Birthday Leave – Take a day off anytime during your birthday month
• Enhanced Parental Leave – 16 weeks full pay (primary), 4 weeks full pay (secondary) after 6 months
• Global WeWork Access – Work from anywhere with our WeWork pass
• ��1,000 Learning Budget – Invest in your development
• Friday Sarabi Lunch – Join our themed lunches and build great team connections
• Monthly Socials – We work hard, but we have fun too
• Barista-Style Coffee – Always on tap