Paid Channel Performance Intern

Summary

The job involves managing paid channel performance campaigns, optimizing Google Ad and Social Ads, and generating insights from data analytics tools for a position in the financial industry/fintech. The candidate should have relevant experience, a degree in Marketing Communications or equivalent, and proficiency in various digital marketing tools.

Requirements

• Proficient in spoken and written English
• Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights
• Proficient with digital marketing tools i.e. Google Analytic, appsflyer, google tag manager, etc
• Strong proven track record for managing millions in ad spend
• Degree in Marketing communications or equivalent

Responsibilities

• Demonstrate sensible business acumen to plan sales campaigns & activation
• Run and oversee overall paid channel performance campaign
• Create & Optimization for Google Ad campaigns (SEM)
• Create & optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)
• Regularly review and optimize all advertising campaigns for positive ROAS
• Supervise the paid listings on third party websites and media partners
• Supervise all performance tracker and measure all marketing campaigns
• Regularly review paid channel analytics reports and recommend optimization action plans to sales and marketing teams

Preferred Qualifications

Past relevant experience in the Financial industry/fintech is highly valued

Benefits

Not specified