Paid Digital Marketing Specialist

Summary

The job description is for a Paid Digital Marketing Specialist at Colibri Group's brand SimpleNursing. The role involves managing and expanding paid advertising campaigns across various channels, with a focus on driving awareness, leads, and revenue. This position is fully remote and reports to the Director of Marketing for SimpleNursing.

Requirements

• At least 3 years experience in paid digital demand generation role
• Exceptional analytical skills of large data sets
• A strong proficiency in Microsoft Excel/Google Sheets
• Experience creating and maintaining daily performance tracking to identify projections to forecast, paired with recommended specific actions to positively impact performance
• Experience conducting keyword/audience research and building the campaigns with tightly grouped ad groups/ad sets with relevant ad copy/video content and landing pages/offers for the audience
• Strong working knowledge of Google Ads (Paid Search) and Google Ads editor

Responsibilities

• Support the strategy, design, execution, and reporting of multi-channel paid advertising campaign activities
• Manage existing paid advertising campaigns across all paid advertising channels (search, social, display, and YouTube), to achieve awareness, lead volume, and Revenue volume at a target cumulative ROAS
• Leverage data to ascertain logical marketing segments and identify and implement tactics to drive measurable business growth
• Expand paid ad campaigns through audience, keyword, and competitive research
• Improve efficiency of campaign spend via A/B testing of ad copy, video content, campaign settings, campaign structure, bidding, and more optimizations
• Measure, analyze, and report on campaign performance as required and deliver regular campaign performance briefs to marketing leadership

Preferred Qualifications

• Additional experience in the following platforms is a plus: Google Ads (Paid Display), Google Ads (YouTube), Microsoft/Bing Ads, Meta Ads, Tik Tok Ads
• Knowledge of marketing KPIs, such as ROAS, CPC, CPM, CTR, CVR, CPM and more
• Experience setting up, improving, and monitoring conversion tracking accuracy is a plus

Benefits

This position is fully remote