Paid Media Account Manager

Summary

Join Power Digital, a tech-enabled growth firm, as a Paid Media Account Manager. You will be responsible for managing paid search campaigns, analyzing performance data, and acting as the main client contact. The role requires 2-3 years of digital marketing experience, including hands-on experience with various paid media platforms. You will lead reporting calls, collaborate across channels, and ensure timely delivery of deliverables. Power Digital offers a competitive base salary plus commission, paid time off, a flexible work environment, and various other benefits.

Requirements

• 2-3 years of digital marketing experience
• 1-2 years in agency setting
• 2+ years of hands-on experience with Search Engine Marketing Performance Max
• Standard Shopping
• YouTube Ads
• Display Advertising
• Local campaigns
• Bing Ads
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
• Minimum 1 year of experience speaking to cross-channel strategy and performance in either in-house or client-facing role
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media’s place in the funnel
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Responsibilities

• Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
• Act as the main point of contact on cross-channel digital marketing campaigns
• Lead weekly and monthly reporting calls
• Evaluate and educate the client on service expansion opportunities
• Ensure that all channels are as integrated as possible by facilitating cross-channel collaboration
• Consistently manage the progress and delivery of account deliverables through Slack, Asana, or deliverable trackers to ensure timely delivery
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in their workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives