Senior Paid Media Manager

Summary

Join True North as a Senior Paid Media Manager and lead the development and execution of comprehensive paid media strategies for high-profile healthcare accounts. You will develop and drive lead generation strategies, manage multi-channel campaigns, and provide strategic guidance to team members. This remote, full-time role requires 8+ years of experience in paid media, with at least 3 years in the healthcare industry. You will be responsible for campaign data analysis, reporting, and optimization, leveraging tools like Looker Studio. True North offers competitive compensation, a 100% remote work environment, comprehensive health benefits, unlimited PTO, and paid parental leave.

Requirements

• 8+ years of proven experience in paid media campaign development, deployment, and analysis, with a minimum of 3 years in the healthcare industry
• Expert-level proficiency in managing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms
• Understanding of the healthcare marketing landscape and regulatory environment
• Knowledge of Google Analytics 4 (GA4) and Looker Studio, with the ability to navigate the data and find answers
• Experience in campaign data analysis and storytelling
• Proven ability to develop and implement successful lead generation strategies
• Experience with conversion tracking and an understanding of attribution modeling
• Strong understanding of A/B testing methodologies and optimization techniques
• Excellent communication, presentation, and interpersonal skills
• Ability to work independently and as part of a team in a fast-paced, remote agency environment

Responsibilities

• Lead the development and execution of comprehensive paid media strategies for high-profile healthcare accounts
• Develop and drive lead generation strategies, including media mix projections and budget allocation across channels
• Manage multi-channel campaigns, ensuring alignment with client objectives and KPIs
• Provide strategic guidance and mentorship to other team members on a project or account basis, fostering their growth and development
• Advising/mentoring other Digital Marketing Specialists and Paid Media Managers to achieve better outcomes from your suggested optimizations
• Oversee and provide strategic direction for other account campaigns as assigned
• Develop and deliver insightful daily, weekly, and monthly reports, outlining key metrics, trends, and actionable recommendations
• Leverage data visualization tools like Looker Studio to present campaign performance effectively
• Proactively identify opportunities for campaign optimization and implement data-driven adjustments
• Maintain expert-level knowledge of industry best practices and emerging trends in paid media
• Collaborate effectively with cross-functional teams to ensure seamless campaign execution
• Confidently present campaign performance and strategic recommendations to clients

Benefits

• 100% remote work environment
• Medical, Dental, and Vision (eligible 1st day after date of hire)
• Group basic Life insurance
• Voluntary Insurance to include: Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD)
• Semi-monthly pay periods
• Unlimited PTO and Unlimited Sick time (eligible 1st day after date of hire)
• 401(k) (eligible 1st day of the month, following 90 days after date of hire)
• 9 Paid company observed holidays
• 12 weeks paid maternity leave