Paid Media Manager

Summary

Join Silverback Strategies, a performance marketing agency recognized for its excellent work environment, as a Paid Media Manager. You will be a subject matter expert in paid media, leading account strategy for several clients and supporting larger accounts. Responsibilities include developing and executing paid media campaigns across various platforms, managing client relationships, and creating performance reports. This role requires 3+ years of experience managing paid search and social campaigns in an agency setting, strong analytical skills, and excellent communication skills. The ideal candidate will also possess a strong testing and innovation mentality. Silverback offers a fully remote work environment with benefits such as unlimited PTO, comprehensive health plans, paid parental leave, and a 401k with employer match.

Requirements

• 3+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)
• Previous agency experience is a MUST-HAVE!
• Experience serving as the main point of contact on client engagements; strong comfortability being client-facing
• Experience driving/leading paid media account strategy
• Strong testing & innovation mentality
• Advanced proficiency with Google Sheets/Excel
• Proficiency with Google Analytics 4
• Strong analytical skills, technical knowledge and attention to detail
• Excellent written and verbal communication skills
• Eagerness to deliver under tight deadlines
• Genuine curiosity that will guide the research to inform your technical work
• Outstanding time management and organization skills
• The ability to accept constructive criticism in a professional manner and to learn from edits
• Comfort with constant personal and professional growth

Responsibilities

• Responsible for the strategy development, innovation, and tactical execution + performance of a few (3-5) Paid Media client accounts
• Plan, implement and audit paid media campaigns & strategies that align with client KPIs and marketing goals
• Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
• Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
• Responsible for strategizing & presenting both regular and ad hoc Paid Media deliverables to achieve clients' marketing goals
• Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing
• Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
• Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
• Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
• Collaborate with the Creative and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed
• Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices
• Play an active role in retaining clients and aiding in client satisfaction through proactive communication, collaboration, problem-solving and issue resolution
• Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation
• Mentor and effectively delegate tasks and responsibilities to junior members of the team
• Work with the Client Services team on overall account strategy & account growth + retention
• Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance

Preferred Qualifications

Experience with Google Tag Manager and Supermetrics is a plus!

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Monthly Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match