Paid Media Analyst

Summary

Join Storable as a Paid Media Analyst and contribute to the Growth Marketing team's mission of driving paid traffic and increasing brand visibility while meeting ROAS targets. You will work closely with the Paid Media Manager, leveraging your analytical skills to manage campaigns across various platforms like Google, Bing, Meta, and programmatic channels. Responsibilities include campaign setup and management, performance tracking and analysis, and identifying areas for optimization. The ideal candidate possesses at least two years of relevant experience, a bachelor's degree in a related field, and strong analytical skills. Storable offers a fully remote work environment with a comprehensive benefits package, including generous health coverage, 401(k) matching, flexible vacation time, and various other perks.

Requirements

• Minimum 2 years of relevant experience
• Bachelor’s degree in Marketing, Communication, or related field
• Knowledge of Google Ads, Bing Ads, and/or Meta Ads
• In-depth MS Excel knowledge including pivot tables, VLOOKUPs and IF statements
• Strong analytical and problem-solving skills
• Self-starter with the ability to take on new projects with minimal guidance to support company initiatives and hit goals
• Enthusiasm for working within a project management tool
• A detail-oriented personality - you know that the little things are what makes or breaks campaigns
• Comfortable working for a 100% Work from Home company
• All applicants must be currently authorized to work in the United States on a full-time basis

Responsibilities

• Assist in the setup and management of paid media campaigns across various platforms (Google, Bing, Meta, etc.)
• Implement campaign targeting, bidding strategies, and ad creatives (including ordering creative and writing ad copy)
• Conduct keyword and audience research for targeting and optimization
• Assist with procedures such as search query mining, bid modifier adjustments, refining keywords, campaign restructure, bidding and budget optimization to maximize return
• Execute and monitor A/B testing in campaigns and on landing pages in partnership with our product team
• Track and analyze key campaign performance metrics (e.g., impressions, clicks, conversions, cost per click/conversion)
• Report on key performance metrics (KPIs) comparing them to our Paid goals and benchmarking data. Surface any trends to leadership
• Complete daily pacing reporting decks, analyzing daily data and reporting back any anomalies
• Analyze campaign data to identify trends, patterns, and areas of opportunity
• Maintain process documentation and stay informed on industry best practices, algorithm updates, and trends in Paid Media

Preferred Qualifications

• Experience with Tableau, Looker or other data visualization tools
• Prior experience working from home
• Automation/Email experience
• Prior experience in consumer marketplaces

Benefits

• Generous health coverage for you and your family, including short- and long-term disability coverage, two-times base salary company-provided life insurance, emergency loans, legal coverage and more
• 401(k) match after 60 days, 100% vested after 1 year
• Employer contribution to your HSA, plus a HRA to help offset your deductible
• Engage remotely! Since 2020, we’ve transitioned to a fully remote environment but that doesn’t mean we’re not connected. We continue to run regular contests, trivia games, and virtual happy hours!
• Instant-access and flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy. No waiting to use it or need for accruals
• Do More, Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in scuba certification classes, travel overseas, and redo their back patio among many other things
• Company anniversaries, birthdays, weddings, adding children to a family, first-time home buyers and more are celebrated
• We encourage you to get active in the community by joining one of our offsite volunteer and community service events and by using volunteer PTO time
• Self-care matters, so we offer the opportunity to take a load-off and enjoy a mental health day outside of your normal PTO time
• Fully-paid parental leave: 12 and 6 weeks for primary and secondary caregivers respectively
• Paw'ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment
• Caregiver Leave: four weeks of fully paid time away from work to take care of aging dependents or family members, if needed
• Monthly home data stipend added directly to your paychecks to help cover the cost of home internet, plus a home office sign-on bonus of $250
• Comprehensive fertility care to support your journey towards parenthood. From fertility treatments to consultations, we've got you covered
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• We offer financial experts to all our team members to help you make informed decisions and achieve your financial goals
• We offer break initiatives that promote relaxation, ensuring you can recharge and bring your best self to both work and personal endeavors
• Early Wage Access with DailyPay, this is an optional benefit that allows you to get your pay any time before payday and easily track how much you’re making
• Direct Student Loan Payment Program, Storable has partnered with Fidelity to make a contribution directly to your loan servicer, some qualifications and eligibility rules apply