Senior Paid Media Specialist

Summary

Join dbt Labs as a Senior Paid Media Specialist, EMEA and drive growth in the region by executing and optimizing paid media campaigns. You will craft targeted campaigns for the EMEA market, collaborating with marketers and sales teams. Your expertise will be central to scaling our presence and achieving measurable results. This role requires 5+ years of paid media experience, including 4+ years in paid search, ideally in B2B SaaS. Based in Ireland or the UK, you will manage budgets, analyze campaign performance, and optimize campaigns using A/B testing and other techniques. The role offers a competitive salary, equity stake, unlimited vacation, pension coverage, excellent healthcare, paid parental leave, and a wellness stipend.

Requirements

• 5+ years of experience in paid media, including 4+ years of experience in paid search, ideally in B2B SaaS
• Proven success in planning and executing paid media campaigns that drive leads, conversions, and revenue
• Ability to think strategically while executing tactical, hands-on campaigns
• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment
• Excellent communication skills and a knack for cross-team collaboration
• Knowledge of the sales funnel and effective marketing-sales alignment
• A mix of creativity and analytics with a focus on continuous improvement

Responsibilities

• Lead paid media for EMEA by managing paid search, paid social, and content syndication campaigns to drive leads and pipeline growth
• Collaborate with the global Paid Media Manager to align strategies and optimize regional performance
• Oversee EMEA paid media budget, ensuring efficient allocation of resources for maximum ROI
• Monitor expenses and performance to keep marketing spend aligned with regional goals
• Track, analyze, and report on campaign performance, providing actionable insights to stakeholders
• Use data-driven recommendations to adjust strategies and ensure objectives are met across the region
• Continuously optimize campaigns using A/B testing, audience segmentation, and performance analysis, with a focus on improving conversion rates, engagement, and ROI
• Leverage insights to implement best practices that maximize campaign results
• Optimize Google paid search campaigns by conducting keyword research, competitive analysis, and landing page tests tailored to the region
• Partner with sales and regional teams to identify high-value target audiences, refine buyer personas, and design campaigns that deliver qualified leads into the sales pipeline

Preferred Qualifications

• Expertise in EMEA-specific marketing strategies, understanding regional nuances and market dynamics
• Expertise in APAC-specific marketing strategies is also a plus
• Experience managing large budgets in Google Search Ads
• Familiarity with Account Based Marketing (ABM) strategies
• Experience marketing to data personas, developer communities, Analytics Engineers, or in open source ecosystems
• A background in fast-paced, rapid-growth startups with proven adaptability and resourcefulness

Benefits

• Salary: £54,000-66,000
• Equity stake
• Unlimited vacation (and yes we use it!)
• Pension Coverage
• Excellent healthcare
• Paid Parental Leave
• Wellness stipend
• Home office stipend, and more!