Social Media Analyst

Summary

Join Gemini, a global crypto and Web3 platform, as an Analyst, Social Media! In this exciting role, you will develop and execute social media strategies across multiple platforms (LinkedIn, Reddit, Threads, Bluesky, and Facebook), creating engaging content and fostering community engagement. You will be responsible for driving brand and product adoption through creative campaigns and analyzing performance metrics to optimize growth. This position requires proven experience in growing social media accounts and building engaged communities. Gemini offers a competitive salary, bonus, equity grant, comprehensive health plans, 401k matching, paid parental leave, and flexible time off.

Requirements

• Proven track record of growing social media accounts, building engaged communities, and driving measurable results
• Experience creating trend driven content with strong storytelling, copywriting, and production skills
• Proficiency in social analytics tools and the ability to derive actionable insights
• Exceptional communication skills and a proactive, self starter mindset
• Ability to thrive in a fast paced, results oriented environment

Responsibilities

• Develop and execute a multi-channel social media content strategy to grow Gemini’s brand affinity, engagement, reach, and audience
• Create engaging content end to end, from ideation to content development
• Actively engage with audiences through comments, messages, and community discussions to foster meaningful connections
• Drive brand and product adoption through creative campaigns, social media activations, and affiliate/ partner initiatives
• Maintain and optimize the content calendar for consistent and impactful posting
• Monitor performance metrics, analyze trends, and adjust strategies to maximize growth and engagement
• Stay ahead of social media trends, identifying new opportunities for growth and innovation

Benefits

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off
• In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our office in Seattle