Senior Analyst, Paid Search Bidding

Summary

Join Viator, a Tripadvisor company, as a Senior Paid Search Analyst and become part of a dynamic team that values autonomous decision-making and flexible thinking. You will contribute directly to the success of our paid search program by optimizing automated systems, identifying new opportunities, and collaborating with cross-functional teams. This role involves producing original analyses, implementing improvements to automated systems, conducting experiments, and measuring the return on SEM spend. You will regularly report on performance and collaborate with marketing and data science teams. Viator offers a competitive compensation package, flexible work arrangements, and various employee benefits.

Requirements

• Bachelor's degree in Business / Maths / Statistics or a related quantitative field
• 2+ years experience working in a data analytics position, preferably in a digital marketing environment
• Ability to turn complex data into compelling storytelling and actionable recommendations
• Expertise in interrogating data using SQL and writing custom SQL queries, and understanding of database structures
• Understanding of statistical analysis techniques used for experimental design such as regression analysis, hypothesis testing, multivariate analysis and time series analysis
• Excellent verbal and written communication skills to effectively present findings, explain complex concepts and influence stakeholder decisions making
• Ability to manage multiple projects, prioritize tasks and meet deadlines while maintaining a high level of accuracy and attention to detail
• Has a genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills

Responsibilities

• Produce original analyses to identify and explore opportunities to optimize our search engine marketing (SEM) bidding strategies towards maximizing revenue
• Seek out and implement improvements to our existing automated paid marketing systems
• Plan and execute measurement tests and experiments to evaluate the impact of different bidding strategies and apply findings to improve performance
• Apply analytical techniques to measure the true return of our SEM spend
• Collaborate closely with cross-functional teams such as Marketing and Data Science/Machine Learning to align on strategies, share insights, and ensure objectives are met
• Check on marketing performance daily and regularly report outward to the wider team and upward to the leadership team about trends, wins, and future plans
• Stay informed and proactively implement emerging ad technologies, best practices in media systems management and bidding optimization, process improvements and automation to enhance performance

Preferred Qualifications

Prior exposure to Paid Search, Bidding, and Marketing KPIs

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity
• ���Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work
• Donation matching. Give back? Give more! We match qualifying charitable donations annually
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you
• Travel perks. We believe that travel is employee development, so we provide discounts and more
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges
• Health benefits. We offer great coverage and competitive premiums