LOCCITANE Group is hiring a
Paid Media Analytics Intern, Internship - United States

Summary

This role is a Media Analytics position in a global skincare brand, focusing on day-to-day reporting and analytics support of paid media activations across various channels. The role requires a Bachelor's Degree, 1-2 years of experience in data science, data analytics, or paid media, and working knowledge of data visualization software and data science languages.

Requirements

• Bachelor's Degree (BS/BA)
• 1-2 years of experience in data science, data analytics, or paid media as an intern or full-time
• Working knowledge or coursework in data science and knowledge of data science languages such as R, SQL, and Python
• Working knowledge of data visualization software such as Tableau, Looker, or Domo
• Fundamental knowledge of statistics with hands-on experience in A/B testing, regression analysis, t-test
• Knowledge of paid media attribution (MTA, MMM, incrementality lifts)
• Ability to support ad-hoc reporting and data analysis requests from Senior Director, Media and other marketing stakeholders
• Demonstrated ability to collaborate and communicate technical analysis to various audiences
• Strong written and verbal communication skills
• Ability to successfully multitask and prioritize tasks in a fast-paced environment
• Able to interact professionally with external clients to help drive digital account success and with internal cross-functional partners
• Comfortable working both independently and collaboratively
• Detail oriented with excellent time management, organizational, and communication skills
• Proficient in MS Office (PowerPoint, Excel, Google Sheet)

Responsibilities

• Create and update daily paid media tracker to enable communication of blended and channel-specific media performance
• Work closely with the Senior Director, Media in the development & execution of executive media dashboards that summarize paid media trends for omni media
• Communicate with agencies to gather additional data points needed to consolidate data and deliver accurate & timely delivered reporting
• Build ad-hoc reporting for the Senior Director, Media to support decision-making on media mix, media spend allocation across campaigns and/or distribution channels
• Run analysis leveraging datasets from ad networks, e-commerce platforms, and analytics tools to uncover opportunities to optimize the media program
• Turn data into insights/learnings that can be actioned for ongoing media program optimizations
• Support Senior Director, Media with research of market and media trends, plus competitor analysis
• Research and propose analytics tools that can help expedite data gathering, data manipulation, and data visualization

Preferred Qualifications

• Previous experience in ad agencies is a plus
• Strong problem-solving skills with a curiosity and passion to understand different business models
• Interest for beauty industry and paid media trends