Programmatic Paid Media Buyer

Summary

Join a dynamic team as a Programmatic Paid Media Buyer, executing programmatic ad placements and managing paid social campaigns. You will optimize campaigns for performance and budget, collaborating with internal teams. Responsibilities include programmatic ad campaign management on DV360, paid social execution on Meta and LinkedIn, campaign monitoring and reporting, and collaboration with internal teams. Success involves effective campaign management, accurate reporting, high-impact campaigns, and operational efficiency. The role requires 2-4 years of experience in programmatic ad buying and paid social campaigns, proven ability to execute high-volume campaigns, strong experience in campaign optimization, and excellent communication skills. The position is fully remote with a 9 AM - 5 PM EST schedule. Client communication is primarily via email.

Requirements

• 2-4 years of experience in programmatic ad buying (particularly DV360) and paid social campaigns (Meta and LinkedIn)
• Proven ability to execute high-volume ad campaigns, ensuring they meet performance goals and are optimized for internal satisfaction
• Strong experience in campaign optimization, creative trafficking, and performance metrics
• Strong collaboration skills and effective communication with internal teams
• Detail-oriented, organized, and able to manage campaign details, timelines, and budgets
• Fluent in English, with excellent verbal and written communication skills

Responsibilities

• Execute programmatic ad placements on DV360 under the guidance of a senior programmatic media buyer. Focus on campaign setup, audience segmentation, creative trafficking, and real-time optimization to meet performance goals and budget constraints
• Execute paid social campaigns on Meta (Facebook, Instagram) and LinkedIn. Focus on audience targeting, ad creative optimization, budget pacing, and A/B testing to ensure campaign performance aligns with client expectations
• Regularly monitor and analyze campaign performance, adjusting targeting, pacing, and placement to optimize results. Provide detailed reports on key performance metrics, such as CPM, CPC, and CTR, to guide future optimizations
• Maintain strong communication with internal teams to ensure all campaign components are on track and performance meets expectations. Work closely with the senior media buyer to recommend optimizations and adjustments as needed
• Ensure campaigns are executed flawlessly, with accuracy in setup, optimization, and budget management. Adhere to timelines and budgets efficiently, avoiding overspending or underutilization

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST