TLNT is hiring a
Paid Media Buyer in Argentina

Summary

The job is for a Paid Media Buyer at a US-based startup in the health, wellness, and beauty sector. The role requires experience in paid media buying and optimization on Meta, Google, TikTok, and additional experience on Snapchat, Pinterest, Youtube, and YT Shorts is a plus. The candidate should have expertise in localization strategies, excellent analytical skills, strong project management skills, and good communication skills.

Requirements

• Proven experience in paid media buying and optimization on Meta, Google, and TikTok
• Strong understanding of the DTC marketing playbook and experience implementing successful DTC campaigns
• Expertise in localization strategies for paid media, including geo-targeting and geo-fencing
• Excellent analytical skills, with the ability to translate data into insights and strategy
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet tight deadlines
• Excellent communication and collaboration skills, with the ability to work effectively across teams

Responsibilities

• Develop and implement comprehensive paid media campaigns across Meta, Google, TikTok, and potentially other platforms
• Consistently evaluate and suggest potential changes to account structure across platforms in order to optimize acquisition costs
• Leverage deep platform expertise to optimize bidding strategies, audience targeting, and creative execution to maximize ROI
• Utilize localization techniques, including geo-fencing, to tailor campaigns to specific geographic markets
• Analyze and report on campaign performance, providing actionable insights and recommendations for continuous improvement
• Stay abreast of industry trends and platform updates, experimenting with new channels and technologies to keep their paid media strategy ahead of the curve
• Collaborate closely with the marketing team to ensure a cohesive and integrated marketing approach
• Manage budgets efficiently, ensuring all paid media activities are cost-effective and deliver on set KPIs

Preferred Qualifications

Experience with Snapchat, Pinterest, Youtube and YT Shorts is a plus

Benefits

• Competitive salary
• This is a full-time (40 hours per week), long-term position
• The position is immediately available and requires entering into an independent contractor agreement with TLNT
• Work from home
• Monday through Friday, 8am to 5pm (+/- 2 hour accepted) - PST