TorkLaw is hiring a
Paid Media Buyer, Remote - United States

Summary

TorkLaw is seeking a skilled Paid Media Buyer to join their team in a work-from-home position. The candidate will be responsible for planning, executing, and optimizing paid media campaigns to align with Torklaw's marketing goals.

Requirements

• Bachelor’s degree in marketing, advertising, or a related field. Preferred but not required
• 2+ years of experience in paid media buying or digital marketing
• Certifications in Google Ads and/or Facebook Blueprint a plus
• Proven experience as a Paid Media Buyer, preferably in a law firm or professional services setting
• Strong knowledge and experience with platforms such as Google Ads, Facebook Ads, and other display networks
• Excellent analytical skills and ability to interpret data to drive campaign optimizations
• Experience with A/B testing and conversion rate optimization
• Familiarity with tools such as Google Analytics and Google Tag Manager
• Strong communication skills and ability to work independently in a remote work environment

Responsibilities

• Develop and implement paid media strategies that align with TorkLaw's marketing goals
• Create, manage, and optimize paid media campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others
• Conduct keyword research and audience segmentation to enhance targeting and ad performance
• Monitor, analyze , and report on campaign performance metrics to identify trends and areas for improvement
• Collaborate with the marketing team to develop compelling ad creatives and landing pages
• Stay up-to-date on industry trends, platform updates, and best practices in paid media
• Work closely with other marketing team members to align paid media efforts with overall marketing strategies

Benefits

• 12 paid holidays annually
• 10 days of paid vacation annually
• 10 days of sick leave annually
• Medical insurance
• 401(k) with 4% fully vested safe-harbor company match
• Communications stipend for remote employees
• Training and continuing education budget
• Regular firm events (happy hours, team building, holiday party, etc)
• Laptops are replaced every 3 years. After 3 years, your work laptop will become your personal laptop