Paid Media Buyer

Summary

Join TorkLaw, a leading personal injury law firm, as a Paid Media Buyer and enjoy the flexibility of working from home. You will be responsible for planning, executing, and optimizing paid media campaigns across various platforms. This role demands strong analytical skills, creativity, and a deep understanding of digital marketing trends. You will collaborate with various teams to align marketing efforts with business goals and stay updated on industry trends. TorkLaw offers a supportive and dynamic work environment with competitive benefits. The firm values growth, collaboration, and excellence.

Requirements

• Bachelor’s degree in marketing, advertising, or a related field
• 5+ years of experience in paid media buying or digital marketing
• Proven experience as a Paid Media Buyer, preferably in a law firm or professional services setting
• Strong knowledge and experience with platforms such as Google Ads, Facebook Ads, and other display networks
• Excellent analytical skills and ability to interpret data to drive campaign optimizations
• Experience with A/B testing and conversion rate optimization
• Familiarity with tools such as Google Analytics and Google Tag Manager
• Strong communication skills and ability to work independently in a remote work environment

Responsibilities

• Develop and implement performance marketing strategies across platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, TikTok, and others
• Manage, monitor, and optimize paid ad campaigns to achieve KPIs, including ROI, ROAS, CPL, and CAC
• Conduct A/B testing to improve ad creatives, copy, landing pages, and targeting
• Analyze and report on campaign performance using tools like Google Analytics, SEMrush, or similar platforms
• Collaborate with creative, content, and product teams to align marketing efforts with overall business goals
• Stay up to date with industry trends, algorithm updates, and emerging platforms to maintain a competitive edge
• Utilize retargeting and remarketing strategies to maximize customer lifetime value

Preferred Qualifications

Certifications in Google Ads and/or Facebook Blueprint

Benefits

• 12 paid holidays annually
• 10 days of paid vacation annually
• 6 days of sick leave annually
• Medical insurance
• 401(k) with 4% fully vested safe-harbor company match
• Communications stipend for remote employees
• Training and continuing education budget
• Regular firm events (happy hours, team building, holiday party, etc)
• Laptops are replaced every 3 years. After 3 years, your work laptop will become your personal laptop