Paid Media Growth Associate

Summary

Join Mysa's E-Commerce Team as a Paid Media Growth Associate, contributing to the company's mission of global electrification through smart HVAC controls. This role involves running paid media campaigns, leveraging data analytics for growth, and identifying new opportunities for customer acquisition. You will be responsible for testing messaging, maintaining the acquisition funnel, prioritizing experiments, and documenting outcomes. Success requires strong analytical skills, experience with various paid media platforms, and a proven track record of growth in a consumer-facing company. Mysa offers a flexible work environment and a comprehensive benefits package.

Requirements

• 5-10 years in a growth marketing role, where you have been responsible for growing KPIs ideally in a DTC setting
• Hands on paid media experience across META, Google and Amazon
• Critical thinking skills that allow you to go beyond just the numbers and assess creative assets and copy
• Strong understanding of digital marketing and website best practices, as well as growth principles and experimentation methodologies (e.g. A/B testing, Multivariate testing)
• Experience performing data analysis with web analytics data to extract insights or identify optimization opportunities
• Experience working with cross-functional teams, including with brand marketing, creative teams, paid media teams and product teams
• Ability to thrive in a rapidly changing business and fast-paced work environment
• Ability to be a self-starter, make great decisions quickly, and push initiatives from idea to execution
• Ability to work with cross functional teams and champion new concepts/ideas
• Excellent analytical skills - ability to untangle complex problems by diving deep into data in a methodical manner
• A demonstrated track record of growing a consumer-facing company
• Excellent communication skills

Responsibilities

• Analyze and assess our paid customer acquisition landscape
• Lead the identification of new and emerging opportunities that can contribute to Mysa’s brand awareness and customer acquisition efforts
• Test & measure messaging that drives conversion with key customer profiles
• Maintain a full-view of the acquisition funnel, diagnose problems, and identify solutions
• Prioritize and assess the impact, effort, and confidence for new channels and experiments
• Own and contribute to small to large scale projects - e.g. create new landing pages or introducing new website experience functionality
• Develop, maintain and evolve our experimentation process, budget allocation, and its documentation
• Document and share experiment outcomes and insights with the marketing team and cross-functionally where applicable
• Stay in the know on the latest and greatest channels, tactics and campaigns that can drive B2C growth

Benefits

• Unlimited paid vacation
• Flexible environment & hours
• Competitive salary structure
• Annual salary increases
• Employee Stock Option Purchase Plan
• Comprehensive Group Health Plan
• Employer-matched RRSPs
• Maternity & Parental Leave Top-Up Program
• Training & Development Allowance Program
• Health & Wellness Allowance Program
• Smart Home Tech Credit & In-Office Tech Allowance