Paid Media Marketer

Summary

Join a leading design and marketing agency as a results-driven Paid Media Marketer. Develop, manage, and optimize paid advertising campaigns primarily on Google Ads and Facebook. Collaborate with account managers to align paid media strategies with overall marketing goals. Create compelling ad copy, images, and videos. Continuously optimize ad creatives, targeting, and bidding strategies. Analyze campaign performance using key metrics and provide regular performance reports. Conduct audience research and leverage data to refine targeting. Conduct A/B testing and experimentation to optimize results. Manage bids and budgets to maximize impact. Stay updated on industry trends and best practices. Ensure compliance with platform guidelines. Communicate campaign progress to clients and stakeholders. This fully remote position offers flexible hours (9 AM - 6 PM EST).

Requirements

• Minimum 3 years of experience in Paid Media Marketing
• Minimum 3 years of experience working with Google Ads
• Minimum 3 years of experience working with Facebook Ads and boosted posts
• Minimum 3 years of marketing agency experience
• Google Ads
• Google Analytics (GA4)
• Facebook Certified Digital Marketing Associate

Responsibilities

• Develop and implement strategies for paid media campaigns to meet business objectives and KPIs
• Collaborate with the account manager to ensure paid media strategies align with overall marketing goals
• Plan, create, and manage Google Ads and Facebook Ads paid advertising campaigns
• Monitor and adjust budgets for paid campaigns to maximize ROI and ensure effective spend allocation
• Craft compelling ad copy, create images and videos that align with campaign goals and the client’s brand
• Continuously optimize ad creatives, targeting, bidding strategies, and landing pages to improve performance
• Analyze campaign performance using key metrics like CTR, CPC, CPA, ROAS, and conversion rates
• Provide regular performance reports and insights, identifying trends and recommending adjustments for improvement
• Conduct thorough audience research to define target segments and create highly targeted ad campaigns
• Leverage data and insights to refine audience targeting across both platforms (Google, Facebook)
• Conduct A/B tests on ad creative, targeting options, and bidding strategies to optimize results
• Implement experimentation to test new campaign approaches and drive continuous improvement
• Manage bids and budgets to ensure campaigns stay within financial limits while delivering maximum impact
• Adjust bidding strategies in real-time to align with campaign performance and goals
• Stay updated on trends in digital advertising, industry best practices, and emerging technologies
• Conduct competitor analysis to identify opportunities for paid media campaign improvements
• Collaborate with other marketing team members to ensure a cohesive approach across all digital marketing channels
• Manage paid media campaigns in coordination with organic social, SEO, and email marketing efforts
• Ensure that all paid media campaigns comply with platform guidelines and legal requirements
• Stay up-to-date with changes in platform policies and adapt campaigns accordingly
• Communicate campaign progress, performance, and recommendations to clients or internal stakeholders
• Manage expectations and provide transparency in results and budget usage
• Identify and resolve issues related to campaign delivery, budget pacing, and performance anomalies

Preferred Qualifications

• Consistently on time and ensures work responsibilities are covered when absent
• Understands the business implications of decisions and aligns work with strategic goals
• Follows instructions, keeps commitments, and completes tasks on time
• Makes timely, accurate decisions and includes appropriate people in decision-making
• Speaks clearly and persuasively, listens and responds well to questions
• Completes administrative tasks correctly and supports the organization’s goals
• Seeks ways to improve and promote quality, demonstrating accuracy and thoroughness
• Develops strategies, understands the organization’s strengths and weaknesses, and adapts strategies to changing conditions
• Meets productivity standards and strives to increase productivity
• Writes clearly, edits work for grammar and spelling, and presents numerical data effectively

Benefits

Fully Remote (Work from Home), 9 AM - 6 PM EST