Re:Build Manufacturing is hiring a
Paid Media Lead

Summary

The job is for a Paid Media Lead at Re:Car dba SLATE, a new US company in the electric vehicle space. The ideal candidate will plan, implement, and optimize paid media campaigns across various platforms to drive brand visibility, user engagement, and conversion.

Requirements

• Bachelor's degree or experience in marketing, advertising, or a related field
• 10+ years experience as a Paid Media Lead or in a similar role, with a demonstrable track record of successful campaign management, creation, and optimization
• In-depth knowledge of paid media platforms, including Google Ads, Facebook Ads Manager, and LinkedIn Ads
• Strong analytical skills and proficiency in using analytics tools to derive actionable insights
• Excellent communication and collaboration skills to work effectively across teams

Responsibilities

• Develop and execute comprehensive national, regional, and local paid media strategies aligned with overall marketing and business goals
• Manage and optimize paid campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels
• Manage scoping and negotiation with paid media agency in partnership with Growth Marketing Director and CMO
• Brief-in and create a compelling case for creative and visual assets in collaboration with the creative team
• Lead a team that proactively monitors and responds to campaign performance, analyzes key metrics, and generates regular reports with actionable insights
• Thought leadership in industry trends, emerging platforms, and the latest developments in paid media
• Collaborate with cross-functional teams, including marketing, content, and analytics, to ensure cohesive and integrated campaigns
• Utilize A/B testing and other optimization techniques to continuously improve campaign performance
• Manage budgets effectively, allocate resources efficiently, and optimize spending to achieve desired results
• Stay abreast of changes in algorithms, policies, and best practices on various advertising platforms

Preferred Qualifications

• Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) is a plus
• Experience with e-commerce or lead generation campaigns is highly desirable

Benefits

• Base salary - US wide $80,949.96 to $171,399.15
• In addition to base pay, Re:Car SLATE also offers short-term and long-term incentive programs – 401k match, annual bonus and company equity, based on eligibility, along with a robust offering of benefit and wellness plans, HSA/FSA