Seer Interactive is hiring a
Paid Media Team Lead

Summary

The job is for a Paid Media Lead at Seer Interactive, a digital marketing consultancy that values compassion, data, and technology. The role involves managing paid media campaigns across various platforms, leading a team of 4+ developing SMEs, driving creative innovation, and building strong relationships with clients. The position is remote first or can be based in Philadelphia or San Diego.

Requirements

• Managed Paid Media campaigns across a wide range of industries, engines & management platforms and are no newbie to the world of automation
• Experience in ‘emerging channels’ like TikTok and Snapchat and pitching full-funnel strategies incorporating creative, data, and measurement
• Paid Media may be your thing, but you know it takes a data-driven, holistic approach to drive success for your clients. You're all about channel integration and leveraging data from Creative, SEO, CRO and Analytics to build smarter Paid strategies
• Your passion for people and ‘team’ is unprecedented. You love shaping the development of more junior team members, understanding their goals and guiding them towards new growth opportunities
• You may have been a teacher in a past life, or maybe you currently coach on the weekends: you are skilled at developing and recognizing talent. Whether it's coaching up a green team member or providing recognition to celebrate the success of your team, these are leadership attributes you practice on the regular
• You thrive on a challenge-- rolling up your sleeves to take risks with innovation and testing; you’ve got hands-on experience running campaigns and it’s made you the leader you are today
• You know the world of Paid Media changes fast and it excites you! You're all over emerging trends, tools, tech, and data sets. You see the future of Machine Learning and AI in Paid Medial. You bring fresh ideas to the table and fearlessly run alongside industry changes. You’re quick to kick up a new opportunity and run with it; making data-driven, actionable recommendations to drive value for your clients
• Your passion for Paid Media stretches beyond reading industry blogs, articles, and case studies. You use your knowledge to elevate your team, clients, and industry peers-- through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, and speaking engagements
• You're savvy with Excel, Google Suite, data viz tools, and you have an A+ in data literacy. You understand data sources and constructs, and more! Most importantly, you know when there's an opportunity at your fingertips and are quick to loop-in the resident Data Analyst & Engineer to make it a reality
• You have an eye for great talent -- finding them, keeping them, and growing them

Responsibilities

• Evangelize Seer's vision within Paid Media; working closely with Seer’s Paid Media Leadership Team to drive excitement, adoption, and integration as we run full-steam towards big data, automation, machine learning, and holistic Paid Media strategies
• Drive full-funnel Paid Media strategy through an integrated approach, leveraging deep expertise across a variety of paid media channels (Google, FB/IG, LinkedIn, Programmatic, Pinterest, TikTok, Reddit and more!) while collaborating closely with other divisions like Creative and SEO to help grow your clients' bottom line
• Lead by example, diffusing your knowledge and experience across a team of 4+ developing Paid Media SMEs. You set a high bar for excellence and under your leadership-- your team rises to meet it
• As Creative continues to become more important for the success of Paid Media, you will drive creative innovation and synergy between divisions within Seer to help provide direction for our growing Performance Creative offering
• Build strong, lasting relationships with your clients using Seer's values as your compass. You treat each touchpoint as an opportunity to build depth in your relationship while demonstrating your impact and value on their bottom line
• From cross-selling to up-selling, you will play a key role in growing divisional revenue; driving success for current clients, future clients, and as a result, Seer too!
• Create and maintain scalable processes that support our transformation towards big data and holistic strategy in Paid Media-- driving buy-in and excitement across our division
• Forecast changes in our industry and develop specific business requirements to ensure future competitive advantages that aim to position Seer as a thought leader in the industry

Benefits

Your compensation and benefits will look like.... $95,000-$116,000 a year