Designit is hiring a
Paid Media Manager

Summary

The job description is for a Paid Media Manager, Social position at Designit. The role involves developing and managing paid social campaigns, optimizing performance, and having 4-5 years of experience in managing social media for a consumer brand through paid tactics, preferably within an agency environment.

Requirements

4-5 years of experience managing social media for a consumer brand through paid tactics, preferably within an agency environment

Responsibilities

• Developing paid social targeting strategies
• Setting up and managing campaigns
• Optimizing performance to meet or exceed predetermined benchmarks
• Being the social media expert during the media planning process for existing and prospective clients
• Selecting and prioritizing which social media platforms should be incorporated onto a media plan based on research into audience data, reach and frequency, targeting capabilities, creative and messaging, campaign objectives
• Setting up, managing, and optimizing paid campaigns across popular social media platforms including Facebook, Instagram, Twitter, and LinkedIn
• Hypothesizing, researching, testing and optimizing paid social targeting strategies for a wide variety of audiences
• Implementing campaign management best practices including account structures, naming conventions, UTM tracking, A/B testing, etc
• Pulling large datasets, categorizing data, and inputting into centralize database, as well as writing and presenting meaningful, actionable performance insights to the client
• Working with the larger marketing team and strategy to support brand-wide initiatives, improve publishing cadence and carry-out efforts to measure the impact of content throughout the marketing lifecycle
• Working with design team to ideate and produce compelling content, providing feedback where necessary
• Staying informed of the latest trends and tools in social marketing to increase brand visibility

Preferred Qualifications

• Passion about social media; up to date on trends, best practices, and best-in-class campaigns excelling across social
• Success managing multiple complex projects and competing priorities simultaneously
• Strong willingness to collaborate and engage cross-functionally
• Demonstrated ability to think quickly, ask smart questions, and make recommendations in stakeholder meetings

Benefits

• Embraces work-life balance – our employees’ well-being remains a top priority for us
• Promotes a culture of learning and advocacy across the globe - diversity will enable us to strengthen our impact
• Encourages innovation and experimentation
• Understands that changes will occur and adaptability is crucial to assist when it does
• Emphasizes and rewards collaboration
• Works remotely. We continue to safeguard the health of our employees so our interviewing and on-boarding process will remain virtual until further notice
• Compensation Range: $80,000 - $90,000