Paid Media Manager

Summary

Join Launch Potato, a dynamic digital media company, as a Google Ads Campaign Manager and play a critical role in driving growth for our Credit Card vertical. You will manage, optimize, and scale Google Ads campaigns across various platforms. This data-driven role requires expertise in campaign performance, data analysis, and creative asset development. You'll need 4+ years of experience managing high-budget digital advertising campaigns and proficiency in analytics tools. Success in this position involves achieving ambitious growth goals while maintaining profitability. Apply if you're passionate about data-driven strategies and thrive in a fast-paced environment.

Requirements

• 4+ years of experience managing high-budget digital advertising campaigns with a proven track record of driving profitability and scaling performance
• Demonstrated expertise in data analysis and campaign optimization, with strong analytical and problem-solving skills
• Ability to craft effective ad copy and collaborate on creative asset development
• Proven ability to thrive in a fast-paced, dynamic environment while managing multiple priorities
• At least 4 years managing digital advertising campaigns across platforms like Google Ads, Facebook Ads, and others, with a track record of scaling performance
• Proficiency in tools like Looker, Tableau, or similar, alongside advanced Excel skills (pivot tables, VLOOKUP)
• Strong ability to create or collaborate on impactful creative assets and ad copy
• Demonstrated experience executing data-driven campaigns that achieve business objectives
• Exceptional collaboration and proactive communication skills to work across teams
• Expertise in advertising platforms and analytics tools to optimize campaigns effectively
• Ability to interpret campaign data, identify trends, and implement innovative solutions
• Manage multiple campaigns and deadlines with precision in a fast-paced environment
• Thrive under dynamic conditions and embrace process changes to continuously improve performance
• Maintain a commitment to learning and staying ahead of industry trends

Responsibilities

• Take full ownership of pacing, performance, and reporting for all campaigns within a critical business vertical. Ensure alignment with KPIs and business objectives
• Provide actionable insights and recommendations by analyzing campaign data and presenting findings to stakeholders
• Drive measurable improvements in CTR, ROAS, and margins through advanced testing and data-driven adjustments to keywords, audiences, and creative assets
• Launch campaigns for new sub-verticals, driving scalability and incremental revenue growth
• Demonstrate expertise in managing advertising campaigns, achieving year-over-year profitability growth, and aligning cross-functional efforts to meet strategic objectives

Preferred Qualifications

• Familiarity with AI tools (e.g., ChatGPT, MidJourney) for creative workflows
• Knowledge of personal finance and consumer financial products
• Experience leading knowledge-sharing initiatives or mentoring peers
• Expertise in competitor analysis tools like Ahrefs or SpyFu
• Demonstrated success in high-growth, fast-paced environments