Paid Media Manager

Summary

Join Revalize as our Paid Media Manager and lead the planning, execution, and optimization of B2B paid media campaigns across various digital platforms. You will leverage your expertise in digital advertising and data-driven strategies to manage campaigns aligned with broader marketing goals. Collaborate with external agencies and internal teams to maximize ROI and enhance campaign performance. This remote role requires a strong background in B2B SEM and programmatic advertising, proficiency in analytics platforms, and excellent communication skills. You will be responsible for budget management, ad copy creation, A/B testing, performance monitoring, and reporting on key metrics. Success in this role demands strong project management skills and the ability to present complex data clearly and concisely.

Requirements

• 3+ years of experience managing paid media campaigns, with a focus on Google Ads, LinkedIn Ads, and other digital platforms
• Proven experience in B2B search engine marketing (SEM), and programmatic advertising
• Strong understanding of analytics platforms (Google Analytics, HubSpot, etc.) and reporting tools
• Experience in optimizing campaigns for various objectives (brand awareness, lead generation, conversions, etc.)
• Strong knowledge of paid media platforms, targeting strategies, and ad formats (search ads, display ads, video ads, etc.)
• Proficiency in data analysis, performance tracking, and reporting tools (Google Analytics, Google Ads, Semrush, etc.)
• Ability to optimize paid media campaigns to meet specific KPIs and ROI goals
• Excellent communication skills and the ability to present complex data in a clear, actionable manner
• Strong project management skills, with the ability to manage multiple campaigns and priorities

Responsibilities

• Develop and execute data-driven paid media strategies across Google Ads, Bing/Microsoft Ads, LinkedIn Ads, and other digital advertising platforms
• Create, manage, and optimize paid campaigns to meet company goals, including brand awareness, lead generation, conversions, and sales
• Conduct market and audience research to identify opportunities for effective targeting and ad performance
• Manage external agencies to deliver and optimize in alignment with company objectives
• Manage and optimize campaign budgets to ensure efficient use of resources and maximize return on investment (ROI)
• Monitor spending, adjust bids, and allocate budgets across campaigns to ensure optimal performance
• Regularly analyze ad spend against KPIs and forecast future budgets based on campaign performance
• Collaborate with creative teams to develop compelling ad copy, visuals, and CTAs that align with campaign goals
• Implement A/B testing to continuously improve ad creatives, targeting strategies, and landing page performance
• Monitor performance of different creative formats and recommend improvements for greater impact
• Work with the Web Manager to optimize landing page performance and enhance conversion rates through data-driven insights
• Use analytics platforms (Google Analytics, HubSpot, etc.) to track, measure, and report on the performance of paid media campaigns
• Work with marketing operations to provide regular, data-driven reports to key stakeholders with insights, recommendations, and results
• Analyze key metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS) to optimize campaigns
• Continuously monitor campaigns and adjust bidding strategies, targeting, and creative elements to improve performance
• Stay up to date with industry trends and platform updates to keep campaigns ahead of the curve
• Leverage data analysis to troubleshoot and resolve campaign issues or inefficiencies promptly
• Work closely with the content, design, and analytics teams to ensure alignment between paid media campaigns and broader marketing strategies
• Collaborate with sales and product marketing teams to ensure alignment on conversion goals and customer acquisition strategies
• Provide strategic guidance and recommendations to senior leadership regarding paid media initiatives

Preferred Qualifications

Familiarity with tools like Semrush, SpyFu, or other competitive analysis platforms

Benefits

Remote work in the United States