Paid Media Manager

Summary

Join TorkLaw, a top personal injury law firm, as their Paid Media Manager. You will be responsible for creating, managing, and optimizing paid search and social media campaigns across various platforms like Google Ads, Facebook, Instagram, and TikTok to generate high-quality leads. This hands-on role demands strategic thinking and execution to improve conversion rates, manage ad spend efficiently, and collaborate with the intake team. You will also be responsible for performance tracking, reporting, and staying updated on competitor strategies and industry trends. TorkLaw offers a supportive and fun work environment with opportunities for growth and development. The firm boasts a strong track record of success and recognition in the industry.

Requirements

• 5+ years of experience in PPC, paid social, and lead generation, preferably in the personal injury industry
• Proven track record of scaling paid media campaigns while maintaining a low cost-per-case acquisition
• Expertise in Google Ads, Facebook Ads, Instagram, TikTok, YouTube, and Microsoft Ads
• Strong keyword research, bidding strategy, and conversion rate optimization (CRO) skills
• Experience with Google Tag Manager, GA4, UTM tracking, and lead attribution models
• Ability to create and test high-converting ad creatives and landing pages
• Data-driven mindset with strong analytical and reporting skills
• Familiarity with call tracking software (e.g., CallTrackingMetrics) and CRM systems
• Strong understanding of compliance in legal advertising (Google LSAs, Meta policies, etc.)

Responsibilities

• Create and manage data-driven paid search and social campaigns to generate high-quality personal injury case leads
• Oversee Google Ads (Search, Display, YouTube, LSA) and paid social platforms (Facebook, Instagram, TikTok, etc.)
• Identify high-intent keywords, implement negative keyword strategies, and A/B test creatives, copy, and bidding strategies
• Improve conversion rates by refining landing pages and optimizing lead-to-case retention
• Allocate ad spend efficiently while optimizing CPA, CPL, CPC, and ROAS across multiple platforms
• Collaborate with the intake team, implement automations, retargeting, and audience segmentation to improve case sign-ups
• Maintain tracking systems (Google Tag Manager, GA4, UTM tracking) and deliver performance reports with actionable insights
• Monitor competitor ad strategies and industry trends to refine campaign tactics in a competitive landscape

Preferred Qualifications

• Experience with AI-driven ad optimization tools (e.g., Adzooma, WordStream)
• Knowledge of SEO and organic lead generation to complement paid efforts
• Experience managing seven-figure annual ad budgets for lead generation

Benefits

• 12 paid holidays annually
• 10 days of paid vacation annually
• 6 days of sick leave annually
• Medical insurance
• 401(k) with 4% fully vested safe-harbor company match
• Communications stipend for remote employees
• Training and continuing education budget
• Regular firm events (happy hours, team building, holiday party, etc)
• Laptops are replaced every 3 years. After 3 years, your work laptop will become your personal laptop