Project Growth is hiring a
Paid Media Specialist, Remote - South Africa

Summary

The job description is for a Paid Media Specialist role at a digital communications agency that focuses on helping speakers amplify their messages. The position requires managing high-budget ad campaigns on Google Ads and Meta, with a minimum monthly ad spend of $100k. The role is fully remote and offers an exciting opportunity to impact a dynamic agency.

Requirements

• Experienced Ad Buyer: Proven track record of managing large-scale ad campaigns on Google Ads and Meta, with a minimum monthly ad spend of $100k
• Copywriting: Ability to write compelling ad copy
• Analytical Skills: Strong proficiency in using analytics and reporting tools to measure success and make informed decisions
• Strategic Thinker: Ability to develop strategic ad campaigns that align with client objectives and market trends
• Communication Skills: Excellent communication abilities to effectively collaborate with clients and present complex data
• Technical Proficiency: Deep understanding of ad buying, budgeting, A/B testing, and digital marketing metrics
• Adaptability: Capable of responding to changing market conditions and client needs with agile campaign adjustments

Responsibilities

• Ad Campaign Management: Develop and manage robust ad campaigns on Google Ads and Meta, ensuring they align with client goals and audience targeting
• Budget Oversight: Manage a substantial monthly ad spend (minimum of $100k), ensuring optimal allocation across campaigns to maximize ROI
• Copywriting: Write compelling and persuasive ad copy
• Strategic Planning: Devise and implement comprehensive ad strategies that effectively reach target audiences and achieve campaign objectives
• Performance Optimization: Conduct regular A/B testing to refine ad copy, targeting, and placement to improve campaign performance
• Analytics and Reporting: Utilize analytics tools to track campaign performance, providing detailed reports and actionable insights to stakeholders
• Team Collaboration: Work closely with the marketing team to understand the core audience and create high-converting funnels
• Attribution and ROI Analysis: Implement and manage attribution models to accurately measure the impact of ad campaigns on overall client objectives