Project Growth is hiring a
Paid Media Specialist, Remote - South Africa
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Paid Media Specialist closed
🏢 Project Growth
💵 $80k-$150k
📍South Africa
Summary
The job description is for a Paid Media Specialist role at a digital communications agency that focuses on helping speakers amplify their messages. The position requires managing high-budget ad campaigns on Google Ads and Meta, with a minimum monthly ad spend of $100k. The role is fully remote and offers an exciting opportunity to impact a dynamic agency.
Requirements
- Experienced Ad Buyer: Proven track record of managing large-scale ad campaigns on Google Ads and Meta, with a minimum monthly ad spend of $100k
- Copywriting: Ability to write compelling ad copy
- Analytical Skills: Strong proficiency in using analytics and reporting tools to measure success and make informed decisions
- Strategic Thinker: Ability to develop strategic ad campaigns that align with client objectives and market trends
- Communication Skills: Excellent communication abilities to effectively collaborate with clients and present complex data
- Technical Proficiency: Deep understanding of ad buying, budgeting, A/B testing, and digital marketing metrics
- Adaptability: Capable of responding to changing market conditions and client needs with agile campaign adjustments
Responsibilities
- Ad Campaign Management: Develop and manage robust ad campaigns on Google Ads and Meta, ensuring they align with client goals and audience targeting
- Budget Oversight: Manage a substantial monthly ad spend (minimum of $100k), ensuring optimal allocation across campaigns to maximize ROI
- Copywriting: Write compelling and persuasive ad copy
- Strategic Planning: Devise and implement comprehensive ad strategies that effectively reach target audiences and achieve campaign objectives
- Performance Optimization: Conduct regular A/B testing to refine ad copy, targeting, and placement to improve campaign performance
- Analytics and Reporting: Utilize analytics tools to track campaign performance, providing detailed reports and actionable insights to stakeholders
- Team Collaboration: Work closely with the marketing team to understand the core audience and create high-converting funnels
- Attribution and ROI Analysis: Implement and manage attribution models to accurately measure the impact of ad campaigns on overall client objectives
This job is filled or no longer available
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