Project Growth is hiring a
Paid Media Specialist

Summary

The job description is for a Paid Media Specialist at a digital marketing agency that specializes in creating tailored ad strategies for clients in both eCommerce and the tech sectors. The role involves developing and implementing ad strategies, managing campaigns on various platforms, conducting A/B testing, analyzing performance data, and maintaining client communication. The ideal candidate has proven experience as a Paid Media Buyer with expertise in managing ad campaigns on Meta, Google, TikTok (for B2C eCommerce), and LinkedIn, Google, Meta (for B2B Tech).

Requirements

• Experience as a Paid Media Buyer
• Proven background in either B2B or B2C advertising
• Expertise in managing ad campaigns on Meta, Google, TikTok (for B2C eCommerce), and LinkedIn, Google, Meta (for B2B Tech)
• Strong analytical skills
• Proficiency in conducting A/B tests and optimizing ad performance
• Fluent in English with excellent client-facing skills
• Ability to establish trust and authority with clients through effective communication and results-driven strategies

Responsibilities

• Ad Strategy Development
• Platform Management
• Ad Setup and Launch
• A/B Testing
• Performance Analysis
• Pivot Strategies
• Client Communication