Paid Media Strategist

Summary

Join a top publishing company as a fully remote Paid Media Strategist! This role blends strategic media buying with creative design to drive impactful ad campaigns. You will manage ad spending across multiple platforms, primarily Meta, develop and execute digital advertising strategies, and create campaign creatives. Success involves optimizing ad spend, enhancing engagement, and achieving strong ROI through data-driven decisions. The ideal candidate possesses extensive paid media experience, particularly with Meta, strong creative design skills, and analytical abilities. Apply by completing the application form and recording a video showcasing your skills.

Requirements

• Proven track record of managing large ad budgets, with a primary focus on Meta platforms, while also being familiar with TikTok and Twitter
• Demonstrated expertise in media buying and campaign management, using insights to drive strategy
• Ability to produce campaign creatives independently, with experience in tools such as Photoshop and basic video editing software
• Proficiency in leveraging analytics tools for campaign optimization and reporting

Responsibilities

• Strategically oversee and optimize daily ad spending across multiple platforms, with a primary focus on Meta, ensuring maximum budget efficiency and campaign performance
• Develop and implement robust digital advertising strategies tailored to achieve the company’s goals, enhance audience engagement, and drive traffic
• Quickly produce creatives for campaigns, demonstrating design skills using tools like Photoshop and basic video editing when necessary
• Conduct A/B testing for ad creatives and campaign variables, using data-driven insights to improve outcomes and maximize reach
• Perform in-depth audience segmentation and analysis to ensure campaigns are effectively tailored, delivering maximum relevance and impact
• Leverage analytics tools to monitor, assess, and optimize campaign performance, focusing on key metrics such as cost per click (CPC) and return on investment (ROI)

Preferred Qualifications

• Strong creative vision alongside media buying acumen
• Proficiency in rapidly developing campaign-specific creatives

Benefits

Fully Remote (Work from Home), 9 AM - 6 PM EST