Performance Media Strategist

Summary

Join VERB, a digital marketing and technology agency in downtown Halifax, Nova Scotia, as a Performance Media Strategist. This role involves managing paid media for high-profile clients, optimizing campaigns, and collaborating with internal teams.

Responsibilities

• Responsible for the monitoring, optimizing, and reporting of campaigns on an ongoing basis
• Optimize campaigns based on goals and review analytics to ensure goals are being achieved
• Work directly with Analytics team to report on insights and measurement of KPIs
• Establish channel and tactical strategies along the path-to-purchase
• Establish benchmarks and projections for tactics
• Work directly with clients to present findings and strategy
• Work with creative teams to develop fresh concepts and ideas that drive results
• Work with development teams on tracking plans, best practices, and issue resolution
• Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary
• Set-up and manage campaigns across various digital platforms
• Set up new accounts and implement account strategy
• Set up new accounts and oversee Analysts’ or Coordinators’ account strategies
• Present and report to clients as well as be the go-to escalation point for client questions and concerns on campaigns
• Proof dashboards, ensuring the are accurate prior to status meetings
• Be a mentor for other team members
• Maintain knowledge of industry best practices and developments in technology
• Draft POVs on new tools and tactics, as required
• Draft search and social copy, as required