Performance Media Strategist

Logo of VERB Interactive

VERB Interactive

📍Remote - Canada

Job highlights

Summary

Join VERB, a digital marketing and technology agency in downtown Halifax, Nova Scotia, as a Performance Media Strategist. This role involves managing paid media for high-profile clients, optimizing campaigns, and collaborating with internal teams.

Responsibilities

  • Responsible for the monitoring, optimizing, and reporting of campaigns on an ongoing basis
  • Optimize campaigns based on goals and review analytics to ensure goals are being achieved
  • Work directly with Analytics team to report on insights and measurement of KPIs
  • Establish channel and tactical strategies along the path-to-purchase
  • Establish benchmarks and projections for tactics
  • Work directly with clients to present findings and strategy
  • Work with creative teams to develop fresh concepts and ideas that drive results
  • Work with development teams on tracking plans, best practices, and issue resolution
  • Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary
  • Set-up and manage campaigns across various digital platforms
  • Set up new accounts and implement account strategy
  • Set up new accounts and oversee Analysts’ or Coordinators’ account strategies
  • Present and report to clients as well as be the go-to escalation point for client questions and concerns on campaigns
  • Proof dashboards, ensuring the are accurate prior to status meetings
  • Be a mentor for other team members
  • Maintain knowledge of industry best practices and developments in technology
  • Draft POVs on new tools and tactics, as required
  • Draft search and social copy, as required

Share this job:

Disclaimer: Please check that the job is real before you apply. Applying might take you to another website that we don't own. Please be aware that any actions taken during the application process are solely your responsibility, and we bear no responsibility for any outcomes.

Similar Remote Jobs

Please let VERB Interactive know you found this job on JobsCollider. Thanks! 🙏