Growth Paid Media Strategist

Summary

Join our fast-growing marketing team as a Growth Paid Media Strategist and be at the foundation scaling our acquisition media strategy to help pet parents find their perfect veterinarian. This role involves standing up net new paid media initiatives, analyzing campaign performance, and driving growth through data-driven recommendations.

Responsibilities

• Standing up net new paid media initiatives across multiple advertising channels from discovery and planning through implementation and optimization
• Having an excellent project management foundation to manage multiple projects and hold our internal & external stakeholders accountable for the timely execution of deliverables and launch dates
• Regularly audit and analyze campaign performance to identify optimization opportunities and drive campaign performance
• Takes an iterative and intentional test-and-learn approach to A/B testing to drive performance and growth
• Draw insights from campaign results to make data-driven recommendations to maximize performance
• Work closely with internal and external stakeholders to implement optimizations that improve performance and surpass KPI benchmarks & targets
• Regularly perform competitive gap analyses to identify untapped growth opportunities
• Owning and driving performance results to reach and exceed key performance goals and benchmarks
• Working in a collaborative environment with cross-functional stakeholders to support practice growth
• Help develop quarterly and annual roadmaps that ladder up to and achieve the company’s key business goals
• Share performance and learnings with internal teams and senior leadership