Paid Search Associate

Summary

Join Modernize, a QuinStreet division, as a Paid Search Associate and contribute to our mission of simplifying home improvement. You will support the Marketing team in acquiring high-quality homeowner leads through various paid media platforms. Working alongside experienced professionals, you'll enhance existing campaigns and explore new opportunities. This role requires strong analytical skills and experience in performance marketing and data analysis. The ideal candidate possesses a background in SEM and digital marketing, with a focus on paid search campaigns. Modernize offers a competitive salary, performance bonuses, equity, and comprehensive employee benefits.

Requirements

• 1+ years of experience in SEM or digital marketing, with a focus on paid search campaigns
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Intermediate knowledge of paid media tools (e.g. Microsoft Excel, Google Analytics, Google Tag Manager, etc...)
• Bachelor’s degree is required

Responsibilities

• Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our sites
• Manage Google Ads, Microsoft Ads, and other paid media campaigns to revenue targets within ROI requirements
• Write ad copy at scale to maximize campaign performance
• Ongoing campaign management and SEM bid optimization
• Build out campaigns, features, and make account adjustments as needed
• Monitor and analyze campaign performance metrics (CPC, CTR, ROAS, CPA, etc.) to ensure optimal ROI
• Set weekly tasks and project priorities
• Communicate regularly with management on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis

Preferred Qualifications

• SEM/Display advertising experience would be preferred
• Major/minor in Economics, Math, Statistics, Marketing, Web Technologies, or related field is preferred

Benefits

• Health care benefits
• Retirement benefits
• The amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits)
• Performance bonus or commission
• Equity in the form of restricted stock units
• Any other tax-reportable benefits