Remote Associate Director, Paid Media Strategy

Summary

Join our team as an Associate Director of Media Strategy and lead the development of cross-channel media strategies across Paid Search, Paid Social, and Programmatic channels. As a key strategy lead within the agency, you will partner with clients to address their business objectives through thoughtful integrated marketing strategy.

Requirements

• 4-6 years of experience working in paid media advertising comprising of media activation, multi-channel experience preferred (search, social, programmatic)
• Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives
• Led cross-channel client engagements with minimal oversight
• Strong experience working closely with a given client’s additional agency partners
• Experience working with analytics teams on granular program tracking and performance dashboard creation
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Effective time management and project management skills
• Bachelor’s degree in marketing, Communications, or related field

Responsibilities

• Developing a deep understand of client businesses, industries and competition
• Participating in planning and strategy sessions with clients to understand KPIs, business goals and marketing goals
• Leading the development of cross-channel media strategies across Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and measurement frameworks
• Leading collaboration of the Wpromote internal channel teams on the execution of strategy
• The steward of budget for all paid media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and proposing plans for incremental and claw back scenarios
• Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance
• Leading client performance calls with cross-channel insights
• Promoting an environment of campaign progression through the ownership of testing frameworks, in partnership with channel teams
• Leading marketing and business forecasting exercises for clients
• Ensuring proper creative and analytics team collaboration to deliver successful media campaigns
• Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
• Providing client and industry-specific thought leadership
• Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
• Assisting the sales team on pitches for prospective paid media clients

Benefits

• Half-day Fridays year round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!