Paid Search Manager

Summary

Join Weedmaps as a Paid Search Manager and lead the paid search strategy to scale company growth. You will manage and optimize campaigns across various platforms, collaborating with cross-functional teams to enhance conversion rates and maximize ROI. This role requires 6-8+ years of experience in paid search and performance marketing, proven success in A/B testing, and strong analytical and leadership skills. Weedmaps offers a competitive salary, comprehensive benefits including health insurance, retirement plan, paid time off, and various other perks. The position is remote, offering flexibility and the opportunity to work at a leading technology company in the cannabis industry.

Requirements

• 6-8+ years in paid search and performance marketing with strategic insight, team leadership, and analytical prowess
• Deep experimentation experience and mindset with a proven track record of executing A/B tests
• Demonstrated success in collaborating with cross-functional teams like Product, Design, Marketing and Finance to drive growth initiatives
• Proven expertise in audience building, leveraging advanced segmentation and targeting techniques to optimize campaign reach and effectiveness
• Ability to initiate ideas and implement new processes
• Demonstrated leadership ability, team management, and interpersonal skills
• Excellent organization and time management skills to work in a fast-paced environment and the ability to prioritize workload

Responsibilities

• Lead paid search strategy and execution to scale Weedmaps growth, targeting channel expansion, enhancing lifetime value, and fostering loyalty in key customer segments
• Manage and optimize paid search campaigns across Google Ads, Bing Ads, and other relevant platforms to ensure alignment with growth objectives while maximizing reach and ROI
• Drive continuous campaign improvement through rigorous KPI analysis and optimization techniques to boost user acquisition, engagement, and retention within paid search
• Collaborate cross-functionally with Product, Design, Marketing and Data teams to develop effective ad creatives, optimize landing pages, and conduct A/B tests to enhance conversion rates
• Develop growth projections and collaborate with the Finance and Product teams to create performance-driven scenarios and ensure budget alignment
• Seek out and test new performance marketing platforms

Preferred Qualifications

• BA/BS preferred
• Experience in the cannabis space strongly preferred

Benefits

• Physical Health benefits: Medical, Dental & Vision: Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits: Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave
• Generous PTO and company holidays
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!