Paid Search Marketer

Summary

Join our team as a Paid Search Marketer to manage and optimize paid search campaigns on Google Ads and Bing Ads. You will be responsible for developing and implementing campaigns, conducting keyword research, and analyzing campaign performance. This role requires 3+ years of experience in paid search marketing and a deep understanding of Google Ads and Bing Ads. You will need strong analytical and copywriting skills, as well as knowledge of audience targeting and digital marketing tools. The position offers the flexibility of working from home anywhere in the world and includes benefits such as attendance and performance bonuses, paid U.S. holidays, and health insurance.

Requirements

• 3+ years of experience managing paid search campaigns
• Deep understanding of paid search platforms, including Google Ads and Bing Ads
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent copywriting and visual design skills for ad creation
• Knowledge of audience targeting and segmentation techniques
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics)
• Ability to work during U.S. work hours (PT/ ET)

Responsibilities

• Develop and implement paid search campaigns that align with business goals
• Conduct in-depth keyword research and competitive analysis to inform campaign strategy
• Set up, monitor, and optimize campaigns on platforms like Google Ads and Bing Ads
• Craft compelling ad copy designed to drive clicks and conversions
• Manage daily and monthly advertising budgets to maximize ROI and cost efficiency
• Prepare performance reports and provide actionable insights for campaign optimization
• Implement A/B testing to refine ad copy, targeting strategies, and landing pages

Benefits

• Work from home / anywhere in the world
• Attendance & performance bonuses
• Paid U.S. holidays
• Health insurance