Team Lead, Paid Search Marketing

Summary

Join Deel's rapidly growing Paid Search Marketing team as a Team Lead, leading and executing global paid search strategies. You will manage and mentor a team of Senior Paid Search Managers, ensuring their success and growth while hitting KPIs. As the expert in global Paid Search channels, you will train your team and own the overall operations of Paid Search campaigns. You will manage workflows, collaborate with vendors, and lead large-scale projects. This role requires a minimum of 5 years of experience managing Paid Search accounts for a B2B brand, including people management experience. Deel offers competitive pay, stock grant opportunities, flexible remote work, and additional perks.

Requirements

• You have a minimum of 5 years experience managing Paid Search accounts end-to-end for a B2B brand, ideally in-house, with 1+ years experience managing people or mentoring people within Paid Search scope and keeping a team motivated, growing and hitting KPIs
• You are an expert with the Paid Search platforms including, but not limited to Google and Bing, with performance-based goals (CPL, SQO, pipeline, ROAS etc)
• You are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives
• You have worked on or led a team directly impacting revenue in your previous roles and consistently hit CPL, SQO and ROAS KPIs
• You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows
• You are self-motivated and adaptable and comfortable with a fast-paced environment
• You are fluent in written and spoken English

Responsibilities

• Lead and mentor a team of paid search managers ensuring they are successful and growing in their roles and hitting their KPIs
• Be the expert in global Paid Search channels and train their team to be better at their jobs as functional and regional experts within the owned channels
• Responsible for the overall ownership and operations of Paid Search campaigns and activity for Deel
• Ensures all of team's platforms are already set up for success without missing any products, campaigns, or ads. Educating and working with their team on best practices and cross team collaboration
• Owning full team workflows for product streams and brand streams for new ads and initiatives and delegates to team
• Owns not just the top of funnel ad experience for paid search but also with the LPs website experience once people land on the website, effectively managing the entire top of the funnel
• Initiates and manages conversations with external vendors, being proactive with ideas, questions, issues. Questioning everything
• Responsible for identifying, commissioning, and leading work on complex, large-scale projects that have a major impact on the entire company
• Full ownership of team’s testing strategy and on campaign structures, bidding, ad creative, budgets and other impact driven variables for continuous growth, scale, and expansion to reflect our growing verticals, country expansion and brand/product priorities
• Able to effectively manage priorities, pivot and adapt with changing tasks/ask with little to no supervision
• Leads highly visible multidisciplinary project teams or initiatives; provides thought leadership

Preferred Qualifications

• Managed Paid Search in-house for an HR or FinTech B2B SAAS company
• You have worked on localization of ads, country-specific targeting/goals and campaigns in multiple languages
• You have worked at a very fast-growing startup/scaleup
• You have previously successfully worked in a remote & distributed team
• You are fluent in other languages besides English

Benefits

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access