Director of Paid Search Marketing

Summary

Join Blend Marketing as their Director of Paid Search Marketing! This player/coach role blends hands-on campaign management with strategic direction. You'll manage significant Google Ads spend, optimize campaigns, analyze results, and mentor team members. The ideal candidate is passionate about SEM, detail-oriented, and skilled in data analysis and storytelling. You'll collaborate with various teams, develop strategies for diverse clients, and contribute to team growth. This fully remote, hybrid, or in-person position offers competitive compensation and benefits.

Requirements

• Have 7-9 years of professional, post-collegiate experience in digital marketing
• Have 6+ years of experience managing PPC accounts
• Have experience working with developers (or yourself) to ensure that attribution, eCommerce analytics and cross-domain tracking (including call-tracking) are properly configured
• Be proficient in GA4
• Be proficient in Microsoft Excel and other analytic software and tools
• Demonstrate strong analytical skills, including the ability to handle statistics carefully and select the most appropriate attribution model for a campaign
• Have some experience managing campaigns in social advertising platforms (Facebook, Twitter, LinkedIn, etc.)—enough to understand the strengths and weaknesses of each and how they complement a search marketing strategy
• Experience managing and owning strategy for multiple Google Ads accounts simultaneously is a must

Responsibilities

• Help our clients be discovered, so they can reach their business goals
• Create and communicate the agency's approach to targeting, segmentation, bids, etc
• Conduct research and provide recommendations for new and niche search platforms that may be appropriate for clients
• Ensure that not only reporting gets done consistently and on time, but that it's accompanied by analysis and action plans so that agency staff and clients can make informed decisions about strategies, tactics, and ad spend
• Prioritize, organize, and delegate so the right tasks get done at the right time
• Create and manage a quality control system for the agency's paid search efforts
• Work with agency partners, account managers, and clients in developing a search strategy for each client
• Manage and/or delegate the management of ~$4-5 Million/year in Google Ads spend for our tour, attraction and activity clients
• Manage client campaigns in other platforms including Microsoft Ads and possibly some display platforms on occasion
• Develop and maintain regular reporting structures or dashboards for paid search marketing analytics
• Collaborate with our SEO team to ensure the balance of paid and organic search remains healthy
• Help build the paid search marketing team over time, including participating in recruiting and interviewing

Preferred Qualifications

Experience managing paid search accounts inside a full service marketing agency is a big plus

Benefits

• Competitive Compensation: $95,000 to $130,000 a year + benefits, depending on experience
• 11.5 paid holidays
• Generous PTO
• Health insurance
• Dental
• Vision
• Long-term and short-term disability insurance
• Fully Remote, Hybrid, or In Person: You have the option to work out of our Madison, WI office as much or as little as you like. About half our team is based in the Madison area. The rest of the team is scattered throughout the US