Paid Search Specialist

Summary

Join Brafton's Paid Search team as a remote, full-time contract Paid Search Specialist in Western Canada! You will collaborate with the Manager of Paid Search to develop and manage successful PPC campaigns for clients. This role requires expertise in all aspects of paid search, from campaign setup and optimization to reporting and client communication. You will leverage tools like Google Ads, SEMrush, and others to achieve client marketing goals. The ideal candidate possesses strong analytical skills, excellent communication abilities, and a minimum of two years of relevant experience. This position offers a competitive salary and the flexibility of remote work.

Requirements

• Bachelor’s degree preferred
• Minimum two years of relevant work experience
• Excellent written and verbal communication skills
• Expert knowledge with the following technologies/software/programs/processes: Google: Ads, Keyword Planner Tool, Search Console, Analytics, Gmail
• Basic Knowledge in or experience with similar tools such as: SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms
• Basic knowledge of PPC conversion tracking and ability to troubleshoot assignments
• Ability to adapt to new software and changes in the paid environment quickly
• Ability to meet deadlines within a fast-paced marketing Agency environment

Responsibilities

• Research and create PPC campaigns
• Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner
• Advise on monthly campaign spend levels with the client's budget and goals in mind
• Create and/or revise ad copy and messaging
• Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented
• Create and present compelling paid search proposals/audits
• Successfully execute planned campaigns - optimizing on a daily basis, as necessary, in Google Ads or any other tools and platforms in use
• Report on your results internally and externally in a clear, compelling fashion
• Collaborate closely with the account’s internal stakeholders and client contacts
• Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget
• Understand PPC best practices and provide insight through client deliverables
• Reliable management and reporting of monthly assigned PPC work

Preferred Qualifications

• Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, conversion tracking and ROI based digital ad campaigns
• Demonstrated ability to successfully manage PPC campaigns for B2B/B2C clients
• Excellent client-facing communication skills (via phone, email, and video call)
• The ability to craft a compelling proposal
• The ability to create clear reports with riveting ROI narrative
• Strong interdepartmental and interpersonal skills
• The ability to work at a computer during standard working hours
• Meet scheduled and proposed deadlines
• The drive to consistently improve upon current ROAS and other PPC metrics (CTR, CPC, CPA, etc.)

Benefits

• Remote work
• $58,000 - $86,000 a year CAD. Starting pay DOE