Paid Search Specialist

Summary

Join Mod Op as a Specialist, Paid Search and manage key channels for our clients’ businesses. You will develop and execute strategic paid search plans, utilize analytics to inform decisions, and optimize budgets against client goals. This remote position, based in Panama with occasional in-office visits, requires managing paid search campaigns, analyzing results, and providing actionable recommendations. You will collaborate with clients and the integrated team to achieve goals and contribute to the overall success of accounts. The role demands strong analytical, communication, and organizational skills, along with experience in paid search campaign management. Mod Op offers comprehensive medical insurance, life insurance, a monthly allowance, flexible work schedule, vacation and birthday leave, optical services, and access to a remote workspace.

Requirements

• Be fluent in English - Verbal and Written
• Possess a bachelor’s degree in communications, business, data, or another related field
• Have 3-5 years' experience in Paid Search, either from an agency or client-side role, with direct experience executing daily management paid search campaigns
• Possess knowledge of paid search bidding, targeting, optimization
• Have experience managing campaigns in other Paid Search campaign types: Shopping, App Campaigns, etc
• Possess knowledge of Google Analytics and SEO best practices

Responsibilities

• Manage day-to-day paid search campaigns and optimization to achieve client goals
• Develop strategy and campaign structure
• Manage budget pacing
• Implement and maintain bid strategy
• Monitor keyword performance
• Monitor ad copy/ad extension performance
• Develop and present client presentations of results/recommendations
• Strategically analyze results and provide actionable recommendations
• Keep pace with industry trends to ensure platform updates and best practices are being followed
• Assist in new business opportunities through account audits to identify areas of opportunity

Preferred Qualifications

• Possess Google AdWords Certification
• Have experience in Non-US based search engines such as Baidu, Yandex and others
• Have experience in Search Ads 360

Benefits

• Comprehensive medical insurance free of charge, effective after successfully completing the three-month trial period. Coverage includes your spouse and children, if applicable. The policy also provides free online psychological support and telemedicine services
• Life insurance policy
• $30 monthly allowance to assist with electricity and internet expenses
• Flexible Work Schedule: comfortable schedule from Monday to Friday, 10:00 AM to 6:30 PM
• Vacation Plan
• Birthday Leave
• Access to credit for optical services at Sosa & Arango and Optirex
• Remote Office Space at Spaces Marbella
• Additional Benefits will be provided during the onboarding process