Paid Search Specialist

Summary

Join a dynamic digital marketing agency as a Paid Search Specialist to manage and optimize paid search and social media campaigns across Google Ads and Meta platforms. You will be responsible for developing tailored strategies, analyzing data, and maximizing ROI for diverse clients. This fully remote position requires proven experience in Google Ads, Meta advertising, Google Analytics, and Google Tag Manager. The ideal candidate is data-driven, proactive, and passionate about paid search and social media marketing. You will collaborate with a team of strategists and project managers to ensure smooth campaign execution and contribute significantly to clients' digital growth. Apply today and help shape the future of our clients' digital strategies!

Requirements

• Proven experience managing Google Ads campaigns (Google Search, Display Network, YouTube)
• Proven experience managing Meta (Facebook/Instagram) advertising campaigns, specifically conversion ads, lead ads, remarketing, engagement, etc
• Strong experience with Google Analytics and ability to analyze data for decision-making
• Expertise in Google Tag Manager for conversion tracking and optimization
• Familiarity with paid media best practices and strategies across both search and social channels
• Excellent analytical skills with a data-driven approach to campaign optimization
• Ability to manage multiple campaigns and competing priorities effectively

Responsibilities

• Manage and optimize Google Ads campaigns, focusing on Google Search, Display Network, and YouTube
• Manage and optimize paid campaigns on Meta platforms (Facebook and Instagram)
• Implement and track conversions using Google Tag Manager
• Analyze and interpret data from Google Analytics to optimize campaign performance
• Work with clients to develop tailored strategies aligned with their business objectives
• Create, monitor, and refine paid media strategies to maximize ROI
• Collaborate with strategists and project managers to ensure smooth campaign execution
• Use A/B testing and data analysis to continuously improve ad creatives, targeting, and landing page performance
• Stay up-to-date with trends and best practices in paid search and paid social advertising

Preferred Qualifications

• Google Grants experience
• Familiarity with other digital marketing platforms (e.g., LinkedIn Ads, Bing Ads, TikTok Ads)
• Experience with conversion rate optimization and landing page testing

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST