Paid Search Specialist

Summary

Join a strategic consulting firm specializing in business growth, digital transformation, and data-driven marketing solutions as a Paid Search Specialist. Manage and optimize Google Ads campaigns across various channels (Search, Display, YouTube). Analyze data from Google Analytics to enhance campaign performance. Collaborate with clients and team members to develop and execute tailored strategies. Leverage A/B testing and data analysis for continuous improvement. Stay updated on the latest paid search and digital advertising trends. This fully remote position offers flexible hours (9 AM - 5 PM EST).

Requirements

• Proven experience managing Google Ads campaigns (Google Search, Display Network, YouTube)
• Strong experience with Google Analytics and the ability to analyze data to drive decision-making
• Expertise in Google Tag Manager for conversion tracking and optimization
• Familiarity with paid media best practices and strategies
• Excellent analytical skills with a data-driven approach to campaign optimization
• Ability to work on multiple campaigns simultaneously and manage competing priorities

Responsibilities

• Manage and optimize Google Ads campaigns, focusing on Google Search, Display Network, and YouTube
• Implement and track conversions using Google Tag Manager
• Analyze and interpret data from Google Analytics to optimize campaign performance
• Work with clients to develop tailored strategies that align with their business objectives
• Create, monitor, and refine paid media strategies, ensuring maximum ROI
• Collaborate with other team members, including strategists and project managers, to execute campaigns smoothly
• Leverage A/B testing and data analysis to continuously improve ad creatives, targeting, and landing page performance
• Stay up-to-date with the latest trends, updates, and best practices in paid search and digital advertising
• Occasionally support other paid media initiatives, including Meta (Facebook/Instagram) advertising, as needed

Preferred Qualifications

• Experience with Meta (Facebook/Instagram) advertising campaigns is a plus
• Google Grants experience is a bonus
• Familiarity with other digital marketing platforms (e.g., LinkedIn Ads, Bing Ads)
• Experience with conversion rate optimization and landing page testing

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST