Paid Social Lead

Summary

Join Scribd's performance marketing team as an experienced Paid Social Lead to scale our presence across major social media platforms for the Everand brand. You will own and optimize multi-million dollar budgets, develop and execute comprehensive strategies, lead creative testing, and build sophisticated audience targeting frameworks. This role requires deep expertise in various social media ad platforms, strong analytical skills, and a proven track record of scaling social advertising spend efficiently. You will collaborate with cross-functional teams, including data science and product development, to optimize campaign performance and measure incremental lift. Scribd offers a competitive salary, equity ownership, and a comprehensive benefits package.

Requirements

• 7+ years of experience managing large-scale paid social campaigns, with at least 3 years focused on subscription or D2C products
• Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC
• Deep expertise in Meta Ads Manager, TikTok Ads, and Pinterest Ads platforms
• Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
• Experience with social media attribution models and incrementality testing
• Excellent analytical skills with proficiency in data visualization tools
• Track record of cross-functional collaboration and stakeholder management

Responsibilities

• Own and optimize multi-million dollar paid social advertising budgets across Meta, TikTok, Pinterest, and other social platforms
• Develop and execute comprehensive paid social strategies aligned with our growth objectives and brand guidelines
• Lead creative testing initiatives and collaborate with our creative team to develop high-performing ad content
• Build and maintain sophisticated audience targeting frameworks across platforms
• Analyze campaign performance, conduct A/B tests, and leverage data insights to optimize LTV:CAC
• Stay ahead of platform changes and new features, implementing beta opportunities when available
• Partner with data science team to develop attribution models and measure incremental lift
• Responsible for regular analytics and reporting; effectively communicating performance, wins, and challenges
• Partner with the product development and engineering teams to develop data feeds and LTV signaling pipelines
• Partner with other marketers to ensure integration of Paid Search into our overall growth strategy

Preferred Qualifications

• Experience marketing subscription products or digital content services
• In-depth understanding of automated bid strategies with experience optimizing towards CPA or ROAS goals. Deep understanding of incrementality
• Familiarity with mobile app marketing and app store optimization
• Experience with budget planning and forecasting
• Google Tag Manager experience a plus

Benefits

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Tuition Reimbursement
• Learning & Development programs
• Quarterly stipend for Wellness, Connectivity & Comfort
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Diversity, Equity, & Inclusion programs