Paid Social Manager

Summary

Join Townsquare Ignite as a Paid Social Manager and lead the strategy, execution, and optimization of paid social media campaigns across various platforms. You will be responsible for managing budgets, driving data-informed decisions, and ensuring clients achieve measurable results. This remote role demands collaboration with a team, requiring strong communication and analytical skills. You will monitor campaign performance, generate reports, and stay updated on platform changes. The ideal candidate possesses a bachelor's degree, 2-5 years of relevant experience, and proficiency in relevant software. Townsquare Ignite offers a competitive compensation package, including a bonus plan, PTO, paid holidays, health benefits, 401k, and a company laptop.

Requirements

• Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
• 2-5 years hands-on experience running paid social campaigns
• Must be proficient, intermediate level, with Excel, PowerPoint, Word
• Self-motivated with the ability to work in both a team environment and independently
• Excellent interpersonal and communication skills - Able to speak, write clearly and persuasively
• Aptitude for learning new skills and procedures
• Above-average problem-solving skills and troubleshooting
• Strong organizational skills and detail-oriented
• Strong math and analytical skills
• Possess a strong understanding of digital advertising and the digital media landscape

Responsibilities

• Plan, launch, and optimize paid social campaigns across multiple platforms (Meta, TikTok, LinkedIn, Pinterest, Nextdoor , etc.)
• Set up campaigns and ad groups, define audience targeting, and manage placements and budgets
• Collaborate with creative teams to ensure assets are aligned with platform best practices and client goals
• Monitor daily performance and adjust bids, targeting, and creative to improve KPIs
• Analyze performance metrics (ROAS, CTR, CPA, engagement) and provide actionable insights
• Generate client-facing reports and share performance results on a monthly (or as-needed) basis
• Stay current with platform updates, algorithm changes, and social media trends
• Troubleshoot delivery and tracking issues and work cross-functionally to resolve any roadblocks
• Support the development of full-funnel strategies in coordination with internal teams
• Maintain accurate documentation of client records, budgets, IOs, Asana tickets, and email communications

Preferred Qualifications

Google Analytics and Google Tag Manager experience is a plus!

Benefits

• Competitive base plus bonus plan
• 3 Weeks PTO
• 9 Paid Holidays (Two personal/floating Holidays)
• Health, Dental, Vision
• 401(K)
• Company provided laptop
• Continuous training opportunities
• Fully remote opportunity
• Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!