Growth Marketing Manager

Summary

Join M3 USA, a healthcare innovation leader, as their Growth Marketing Manager. You will spearhead customer acquisition and lifecycle engagement across HCP and B2B segments, scaling our endemic HCP audience and driving top-of-funnel growth. This role demands optimizing multichannel campaigns, from SEO and paid acquisition to conversion funnels and experimentation. The ideal candidate possesses a performance-first mindset and understands HCP and media buyer dynamics in digital healthcare. You will partner with various teams, including product, editorial, sales, and analytics, to achieve marketing goals. The position requires strong analytical and communication skills, along with experience in marketing automation, email/CRM, SEO, and Google Analytics. Leadership and project management skills are also essential.

Requirements

• 5–7 years in growth marketing, performance marketing, or lifecycle marketing—preferably in healthtech, media, or B2B SaaS
• Proven success driving acquisition and engagement across paid, owned, and organic channels
• Strong skills in A/B testing, marketing automation, email/CRM, SEO, Google Analytics, and campaign experimentation
• Experience working cross-functionally with content, product, analytics, and sales teams
• Familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments
• Advanced Marketing Knowledge: Deep understanding of omnichannel marketing principles, strategies, and best practices
• Email and Text Marketing Expertise: Proven experience in developing and executing successful email and text marketing campaigns
• Analytical & Measurement Skills: Strong ability to analyze data, generate insights, and make data-driven decisions. Ability to lead marketing performance reporting, including development of a strategic framework for reporting marketing impact back to the business
• Communication Skills: Excellent communication and collaboration abilities for effective stakeholder management
• Technological Proficiency: Familiarity with marketing technology platforms and tools, with the ability to leverage them for campaign success. Strong experience or comfort with marketing automation and data platforms
• Creative Problem-Solving: Ability to develop innovative solutions to complex marketing challenges
• Project Management: Strong project management skills, with the ability to manage multiple initiatives simultaneously
• Leadership: Proven leadership abilities to manage and mentor a team, fostering a collaborative and high-performing work environment

Responsibilities

• Drive growth of MDLinx’s endemic HCP audience through SEO, referral, paid acquisition, social, newsletter, and partnerships
• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus
• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement
• Partner with product and editorial teams to create feedback loops between engagement behavior and content strategy
• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists
• Support sales and client success to align messaging, capture new business opportunities, and improve conversion
• Develop growth experiments for new offerings (e.g., Flashpoint, Smartest Doc, peer-led campaigns) to test traction and scale
• Partner with data analyst to develop dashboards to monitor key growth metrics (traffic, conversion, retention, cost per Growth, engagement depth)
• Design and run A/B tests across landing pages, email funnels, CTAs, and onboarding journeys
• Work with analytics, engineering, and martech to enhance tracking, attribution, and personalization
• Partner with martech lead to evaluate and manage marketing technology tools to enhance campaign performance, measurement, and reporting
• Stakeholder Collaboration: Work closely with internal teams, including content, design, and sales, as well as external partners, to ensure alignment and effectiveness of marketing strategies

Benefits

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day