Paid Social Media Specialist

Summary

Join Lamark Media, an integrated digital marketing firm, and become a key player in planning and executing paid social media campaigns. You will manage social media budgets, develop creative optimizations, and buy/optimize media across various platforms (Meta, LinkedIn, Pinterest, TikTok, Snapchat). Responsibilities include analyzing and reporting on paid metrics, staying updated on industry trends, and communicating effectively with clients. The ideal candidate possesses 2-4 years of experience managing social media ad campaigns within Facebook Business Manager, strong analytical and communication skills, and a problem-solving mindset. Lamark offers a collaborative work environment, great career growth opportunities, and competitive benefits including company-assisted medical insurance, 401(k) matching, and company events.

Requirements

• 2-4 years of experience managing social media ad campaigns and working directly in Facebook Business Manager
• 2-4 years communicating with clients and meeting expectations/deadlines
• Understanding of basic Google Analytics functionality and reporting
• Ability to tell a meaningful story rooted in data-based insights
• Ability to analyze raw data and formulate insights for client strategy
• Excellent writing, grammar and communication skills
• Problem-solver mindset, heavy attention to detail and flawless execution on all assigned tasks
• Ability to prioritize ruthlessly and manage multiple projects at once
• Strong interest in advertising
• Team player, eager to learn, proactive, adaptable and flexible
• Willingness and ability to work evenings and weekends (if needed)

Responsibilities

• Focusing on planning and execution of paid social campaigns across major social platforms for both D2C and B2B clients
• Managing social media budgets, pacing and monthly spend reconciliation for all assigned accounts
• Developing creative insights and optimizations that include copy, headlines, CTA, and A/B testing
• Buying and optimizing media within Business Manager of multiple social platforms (Meta, LinkedIn, Pinterest, TikTok, Snapchat)
• Analyzing and reporting on paid metrics within platform
• Staying on the pulse of industry updates and releases and transforming into testing and learning opportunities

Preferred Qualifications

• Preferred experience working with product catalogs and pixels within Business Manager
• Agency background preferred but not required

Benefits

• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences