Paid Social Media Specialist

Summary

Join Lamark Media, a dynamic digital marketing firm, and contribute to the creation of exceptional marketing campaigns. As a Paid Social Media Manager, you will plan and execute paid social campaigns across major platforms for diverse clients. You will manage budgets, optimize campaigns, and analyze performance data. This role requires 2-4 years of experience in social media advertising and proficiency in using Facebook Business Manager. Lamark offers a collaborative culture, excellent career growth opportunities, and comprehensive benefits, including company-assisted medical insurance, life insurance, 401(k) matching, and company events.

Requirements

• 2-4 years of experience managing social media ad campaigns and working directly in Facebook Business Manager
• 2-4 years communicating with clients and meeting expectations/deadlines
• Understanding of basic Google Analytics functionality and reporting
• Ability to tell a meaningful story rooted in data-based insights
• Ability to analyze raw data and formulate insights for client strategy
• Excellent writing, grammar and communication skills
• Problem-solver mindset, heavy attention to detail and flawless execution on all assigned tasks
• Ability to prioritize ruthlessly and manage multiple projects at once
• Strong interest in advertising
• Team player, eager to learn, proactive, adaptable and flexible
• Willingness and ability to work evenings and weekends (if needed)

Responsibilities

• Focus on planning and execution of paid social campaigns across major social platforms for both D2C and B2B clients
• Manage social media budgets, pacing and monthly spend reconciliation for all assigned accounts
• Develop creative insights and optimizations that include copy, headlines, CTA, and A/B testing
• Buy and optimize media within Business Manager of multiple social platforms (Meta, LinkedIn, Pinterest, TikTok, Snapchat)
• Analyze and report on paid metrics within platform
• Stay on the pulse of industry updates and releases and transform into testing and learning opportunities

Preferred Qualifications

• Preferred experience working with product catalogs and pixels within Business Manager
• Agency background preferred but not required

Benefits

• Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences