Social Media Specialist

Summary

Join Mindgrub Technologies as a Social Media Specialist to execute social media strategies, create engaging content, manage video series, and support paid social initiatives. This hybrid role (2-3 days/week in Baltimore office) requires a creative, detail-oriented, and data-driven individual passionate about storytelling and community engagement. You will manage social media across platforms, develop content aligned with brand voice and goals, and implement strategies to increase social media presence and conversions. The position involves content creation, video production, collaboration with marketing teams on paid social campaigns, and performance tracking and analysis. You'll need strong communication and storytelling skills, experience with social media tools, and a marketing background. Mindgrub offers a competitive salary, remote work options, excellent benefits, and professional development opportunities.

Requirements

• BS/BA in Marketing or demonstrated experience working across multiple stages of the digital customer journey
• 3+ years of experience in social media marketing, content creation, or a related role
• Strong understanding of social media platforms, trends, and online culture with confidence in executing campaigns
• Experience with social media management and analytics tools (e.g., HubSpot, Later, Google Analytics)
• Exceptional communication and storytelling skills, with the ability to create compelling written and visual content (graphic design or video editing skills a plus)

Responsibilities

• Manage and execute the company’s social media strategy across platforms (e.g. LinkedIn, Instagram, Facebook, X, YouTube)
• Develop and schedule content that aligns with brand voice, business goals, and industry trends
• Implement strategies to increase the company’s social media presence, following, engagement, website traffic, and conversions
• Benchmark and analyze the effectiveness of social media activity beyond just “likes.”
• Engage with our community by responding to comments, messages, and mentions in a timely and thoughtful manner
• Monitor social trends and proactively suggest new tactics to drive engagement and reach
• Create and curate engaging content, including graphics, social copy, and interactive media
• Manage the production and publishing of our video series, ensuring high-quality and compelling storytelling
• Work closely with the design and content teams to develop eye-catching social graphics and multimedia assets
• Optimize content for each platform and stay up-to-date with best practices for social media algorithms
• Collaborate with the marketing team and agency to support paid social initiatives
• Assist in monitoring ad performance and learning the fundamentals of paid social media marketing
• Contribute to ad creative development and campaign performance insights
• Ensure social media efforts align with website content and lead-generation strategies
• Assist with landing page creation and optimization to support campaign goals
• Track and analyze social media performance using analytics tools to determine long-term strategy and needs
• Report on key metrics, including follower growth, engagement rates, and content performance
• Use insights to refine strategies and improve campaign effectiveness

Preferred Qualifications

Experience with website content management or landing page creation

Benefits

• Work remotely or in the office - your choice!
• Excellent benefits package that includes medical, dental, vision, and 401(k)
• Paid Time Off available when you start
• Free access to Premium Calm app subscription
• Annual training budget dedicated to your professional development
• A variety of fun Mindgrub hosted events and Committees to join (e.g. Adventure Club, Fun Committee, DEI Committee, Mindgrub Meet Ups and more)