Paid Media Specialist

Summary

Join Darkroom, a rapidly growing marketing agency, as a Performance Marketing Specialist! This fully remote role, open to candidates in Portugal, Brazil, and Mexico, requires 5+ years of paid media experience managing high-spending client accounts. You will plan, execute, and optimize paid media campaigns across various platforms, conduct thorough audits and competitive research, and utilize data-driven insights to maximize client revenue. The ideal candidate possesses expertise in ad copy and creative development, keyword targeting, and audience optimization. Darkroom offers competitive salaries, unlimited vacation, flexible parental leave, equity incentives, and numerous growth opportunities.

Requirements

• 5+ years minimum of paid media advertising experience preferred (building high converting funnels and driving quantifiable results)
• 5+ years minimum managing paid search and paid social advertising for growth clients, or clients spending $100k+ minimum monthly aggregate spend
• Expertise in developing, testing, and optimizing advertisement copy and creative
• Experience in keyword targeting and audience optimization across multiple platforms
• Background in creative consultation for successful Paid Social Ads that convert
• Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results
• Experience using Google Analytics to develop insights and report them to stakeholders

Responsibilities

• Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns
• Conduct thorough brand and website audits to understand our clients’ key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace
• Conduct competitive research to ensure success in the ad space and new acquisition audience targeting
• Manage between 5-10 paid media accounts (including but not limited to: Google/YouTube Ads, Pinterest, Facebook/Instagram Ads, LinkedIn Ads, and other social platforms like Twitter and TikTok) on behalf of Darkroom clients, with aggregate monthly spends ranging between $25,000 - $1M
• Utilize Platform Ad Managers, third-party reporting tools, and Google Analytics to develop insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution
• Understand important KPI and industry-wide benchmarks throughout all steps in the e-commerce marketing funnel
• Implement real-time and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms
• Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections
• Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results
• Understand digital marketing best practices and readily contribute to overarching marketing strategies to ensure client success across the board - even if it's paid media adjacent or outside of channel control
• Understand full-funnel marketing strategies to ensure new acquisition, list growth, e-commerce, website CRO, retention, and overall client success based on marketing discussions and strategies that work in tandem with paid media and performance efforts
• Understand client needs for success and preemptively deliver projections and forecasts that latter into client quarterly strategy

Benefits

• Unlimited Vacation Policy and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy and 10 holidays throughout the year to keep you recharged and sharp
• Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona!
• Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance
• Finances, growth, and retirement: Equity incentives, and a profit-sharing opportunity so we can help you save as the company grows
• Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration