Paid Media Specialist

Summary

Join our team as a Paid Media Specialist and manage and optimize advertising campaigns across major social media and search platforms. This part-time, remote position requires a strategic thinker who can create and execute paid media strategies to drive traffic, engagement, and conversions. You will be responsible for developing, executing, and managing paid media campaigns, optimizing ad performance, and creating detailed performance reports. The ideal candidate is analytical, results-driven, and capable of managing multiple ad accounts across various platforms. This role demands proficiency in various ad platforms and a strong understanding of PPC and paid social strategies. Success in this role requires strong analytical skills, attention to detail, and the ability to work independently.

Requirements

• Proven experience managing paid media campaigns across Meta, Google, LinkedIn, and X (Twitter)
• Strong understanding of PPC, paid social strategies, audience segmentation, and performance marketing
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and X Ads Manager
• Analytical mindset with the ability to interpret data and adjust strategies accordingly
• Experience with conversion tracking, retargeting strategies, and pixel implementation
• Ability to write compelling ad copy and collaborate on creative development
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously
• Ability to work independently with minimal supervision in a fast-paced environment

Responsibilities

• Develop, execute, and manage paid media campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, and X (Twitter Ads)
• Research and identify target audiences to optimize ad performance and reach key demographics
• Implement A/B testing strategies to improve campaign effectiveness
• Set up, monitor, and adjust campaigns based on data-driven insights to maximize ROI
• Ensure campaigns align with the company’s brand voice and marketing goals
• Manage ad budgets across multiple platforms to ensure efficient spending
• Continuously track, analyze, and optimize campaign performance to meet KPIs such as CTR, CPC, CPA, and ROAS
• Leverage bid cap strategies for cost control while scaling campaigns effectively
• Use Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and X Ads Manager to track performance and generate insights
• Create detailed reports on ad performance, trends, and areas for improvement
• Provide strategic recommendations to optimize future campaigns
• Work with the creative team to develop high-converting ad creatives and messaging
• Conduct audience and market research to inform ad creatives and messaging strategies
• Utilize dynamic creative testing to refine ad copy, visuals, and targeting